Polyphonic Hmi—Supplemental Information

POLYPHONIC HMI—SUPPLEMENTAL INFORMATION
1. The case suggests a number of potential target markets. Choose ONE. Justify fully why you chose the one you chose and why you rejected the others. This isobviously a critical decision, since the choice of target is the central point around which your plan revolves. A plan based upon a flawed choice of target is a poor plan. 2. Formulation of amarketing plan takes a lot of outside research. Do not assume under any circumstance that this case study is “self-contained.” 3. Make sure that every source you use is cited fully. 4. A lot of info isavailable about this product. Just remember: Just because a company did something does NOT mean what they did was WISE. If I see mere parroting of available information, I will be disappointed. 5. You maywork in groups of THREE. I have reconsidered this issue as of yesterday. Each team turns in ONE product and probably gets ONE grade. You will be asked to fill out a confidential peer evaluation. Ifcontributions in a group are unequal, I reserve the right to adjust individual grades after investigation. Document any problems. Disagreement on strategic matters is NOT a problem. Failure to workresponsibly IS a problem. 6. Remember that this product has a shoestring support budget. Make sure I see research about what your plan will cost. It does not have to be specific to the penny, but cost is areality. 7. FORM COUNTS. If you think I have been “mean” about spelling and grammar up to now, you haven’t seen anything yet. There is NO excuse for sloppiness, and I won’t accept any. It isespecially annoying to see a section header at the bottom of a page. 8. There is NO prescribed form or “rubric.” If I were preparing a marketing plan, I’d have at least six sections—target market, product,price, place, promotion, and implementation. Marketing plans may take many forms. Recall my statement, however, that marketing plans are not written in florid, obfuscatory prose. You are evaluated...