Sbu Marketing

2. house painting
3. dry cleaning
4. pet sitting
5. language tutoring
6. handyman services
Exercise 2
A
2. cut my hair
3. decorate my apartment
4. trace my family history
5. train my dog
6. update my computer
B
Answers will vary. Possible answers:
2. A: Do you know where I can have someone cut my hair?
B: Sure. You can have it cut at Salon Beautiful You, right downthe street.
3. A: Do you know where I can get someone to decorate my apartment?
B: Sure. You can get it decorated by an interior designer from the Design center.
4. A: Do you know where I can get someone to trace my family history?
B: Sure. You can get it traced by a genealogist at the Historical Society.
5. A: Do you know where I can have someone train my dog?
B: Sure. You can haveyour dog trained at Pet love Training Center.
6. A: Do you know where I can get someone to upgrade my computer?
B: Sure, you can get it upgraded at Tech-1 Repair Service.
Exercise 3
2. You can have (or get) your shoes repaired at Kwik Fix.
3. You can have (or get) your clothes dry-cleaned at Dream clean.
4. You can have (or get) your carpets shampooed at Carpet World.
Exercise 4
1. Ican't put up with that loud music anymore! I can't stand rap and I'm going to tell my neighbor right now.
2. My cousin didn't know what to do for her mother's 60th birthday, but she finally came up with the idea of a surprise picnic with the whole family.
3. Judy has done it again! She only met Sam two months ago' and already she has broken up with him. They just didn't seem to agree onanything.

4. After pat saw her doctor, she decided to cut down on eating fast food. She wants to lose some weight and start exercising again in order to deep fit.
Exercise 5
A
Answers will vary
B
1. True.
2. False. All the energy is burned off through the roof of a round building. That is bad for business.
3. False. Feng shui has become popular is many western countries only in recentyears.
4. True.
5. False. Trump says feng shui makes him money, so he uses it in his building designs.
C
Answers will vary.
Exercise 6
Answers will vary. Possible answers:
2. Maybe you could see a chiropractor. Or why don't you get a more comfortable chair!
3. Why don't you try gardening? Some people say it is good exercise. Another thing you could do is go walking every day.
4. Itmight be a good idea to stay home tonight. Have you thought about staying home with friends?
5. What about staying in your apartment? Have you thought about refusing to open the door?
Exercise 7
Answers will vary. Possible answers:
2. A: Do you know where I can get a bicycle repaired?
B: Why don't you look in the phone book?
3. A: Do you know where I can have an MP3 player fixed?
B:Have you thought about asking at the electronics store where you bought it?
4. A: Do you know where I can have these pants shortened?
B: What about asking a dry cleaner? They sometimes fix clothes.
5. A: Do you know where I can get a laptop battery replaced?
B: Maybe you could go to a computer
6. A: Do you know where I can have a wedding reception organized?
B: Why don't you call aparty-planning service?

SBU
En esencia, la SBU es un área con fines de lucro que se centra en una combinación de oferta de producto y segmento de mercado, lo que requiere su propio plan de marketing, análisis de competencia, y la campaña de marketing. Una Unidad Estratégica de Negocios surge en el cruce entre ...Una oferta de productos que la empresa podía hacer y Un segmento de mercado accesible quetiene un valor potencial de alta rentabilidad.

Es decir, si hay un nicho de mercado grande suficiente para un producto que puede proveer, entonces es posible que desee crear un SBU que se centra en esa oportunidad. Unidad Estratégica de Negocios o SBU se entiende como una unidad de negocio dentro del conjunto de identidad corporativa que se distingue de otros negocios, ya que sirve a un...