Segmentación Mediante Kfg

GfK Group

GfK Lifestyle Research

„Consumers in Europe 2005“

2005

Consumers in Europe 2005
Bosnia & Herzegowina

Czech Republic

Germany

Poland

Serbia & Montenegro

Bulgaria

France

Hungary

Romania

Slovak Republic

Italy

Russian Federation

Croatia

Spain
Ukraine
United Kingdom

Lifestyle, consumption and media preferences
Contents of the surveyGfK Group

GfK Lifestyle Research

„Consumers in Europe 2005“

2005

Consumer insights for marketing optimization
What do the consumers of the Western, Central & Eastern European countries think?
What drives the consumers?
What features characterize each country?
What are the differences between the Western European or Eastern European Countries in total?
What countries are moreprice sensitive than others?
What countries have the highest share of bargain hunters?
What lifestyle target groups can be identified, how big is their share and how
can they be adressed best?
Consumer insights
National and international marketing requires a deep knowledge of consumers. The European
Consumer Report 2005 provides fundamental information about the needs and preferences ofconsumers in the different national markets and describes different lifestyle target groups.
Thus the Report helps
to compare countries and national identities,
to prove national and international strategies for products and brands,
to develop products and communication for different countries and lifestyles.

© Copyright GfK Group, Lifestyle Research 2005

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GfK Lifestyle Research„Consumers in Europe 2005“

Results from the latest Pan-European survey in
Western and Central & Eastern European Countries
From the end of 2004 until mid 2005 more than 12.000 consumers in 10 Central
and Eastern European countries had been asked about general and consumption
related value orientations and their product and media preferences. This survey
is the extension of a foundation surveywhich had been conducted at the end of 2003
in five Western European Countries and one Eastern European Country (7.000
respondents), representing three quarters of the expanded European Union.
The survey informs which top values influence the European / national consumers and
shows differences between regions, countries and target groups. Knowledge
about value orientations helps to explain andtherefore to understand consumption
behavior and the importance of trends. The reports had been produced by GfK
Lifestyle Research, which applies the underlying lifestyle segmentation approach (The
Euro-Socio-Styles®) for more than 15 years, in cooperation with experts of the national
GfK companies.
The survey is targeted at national as well as international brand leaders and
organizationswhich require a deep knowledge of consumers needs and expectations.
The data is supplied in both graphical and tabular format for ease of interpretation
and analysis. The graphics mostly are commented by local experts. In addition, colorful
photocollages illustrating the lifestyle segments are offering valuable help regarding
the specific transfer for marketing, market research, brand managers,designers,
product developers and advertising agencies.
For your convenience we deliver the report in Adobe PDF format. The language of
the reports is English.

2005

EU

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© Copyright GfK Group, Lifestyle Research 2005

GfK Group

GfK Group

GfK Lifestyle Research

„Consumers in Europe 2005“

2005

Available Reports
The survey is available in several reports which can beselected based on your personal information requirements.
16 National Reports
Analysis of 46 general and consumption related value orientations and preferred
attributes of brands, drinks, food, fabrics, preferred music genres and print media
topics. Analyzing criteria: sociodemographic and lifestyle variables. Benchmark:
WEC/CEEC.
Report for Western European Countries (WEC)
France,...