Taxation
Student id. 309195
Foundation Year Business – Humanities
Semester 2
OLIGOPOLY AND GAME THEORY
Tutored by Marshal Padenga
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Table of Contents
Introduction …………………………………………………………………………….......3
A. Literature Review .………………………………………………………………......3
B. Methodology .……………………………………………………………………......3
C. Results and Discussion …………………………………………………………..4-11D. Appendices ……………………………………………………………………..12-13
E. Conclusion …………………………………………………………………………14
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Introduction
The aim of this research is to establish a comparison of each supermarket products prices between different Oligopolistic firms that are interdependent. To get the results its important to have the knowledge of what is Oligopoly and Game Theory and the use of material such asquestionnaires that will be helpful to get the final results for this research and the use of graphs such as pie charts to take a closer look on the results and establish comparisons. Students of INTO Manchester have been given questionnaires for the collection of data, analysing it and explaining the final results.
A. Literature Review
Oligopolistic industries have similar if notidentical prices for Giffen, Normal, Inferior, Luxury and Demerit goods and in the case non-price related factors will play a part in customer choice. The supermarkets chosen for this research were: Sainsbury’s, Tesco, Aldi and Asda and for the goods: Giffen Good, Bread Horton’s white bread 400g, Normal Good, Coca Cola 330ml, Inferior Good, Margarine flora original 500g, Luxury Good, Cream Eggs Cadburysingle and Demerit Good, Beer Carlsberg four-pack. INTO students have been questioned and the answers have been analysed in order to get a conclusion for this research.
B. Methodology
Research has been done by going to each supermarket and take notes of the prices for each product chosen for this work. This data collected have been compared and the similarity between prices is very close.INTO Manchester students received questionnaires and have been ask their gender and age, 15 male and 15 female answer the questionnaire betweent the age range for male 17-23 years old and for female a range age 17-22 in order to gain more accurate information. 5 questions have been asked to the students of INTO Manchester and the results have been analysed, compared and represented through Column,Pie and Bar Charts.
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C. Results and Discussion
INTO Manchester students have been asked their Gender and their Age. We collect data from 15 Male and 15 Female; the age range for Male was between 17 to 23 years old and for female was between 17 to 22 years old.
In the next question which is Question Number 1, INTO Manchester students have been ask their preferences to shop in anspecific supermarket, we gave them 5 alternatives to answer which were between Sainsbury’s, Tesco, Aldi, Asda and others to be specified by them.
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We can see that the results for Male the preference to go shop in a supermarket is equal for Asda and Sainsbury’s (6 Males for each one) and for Tesco is only 3 Males, on the other hand for Female their preference is Tesco as the highest(9 females) and 6 for Asda. Females did not picked Sainsbury’s as their preference and we can see that for both Male and Female are not customers at all of Aldi.
In Question Number 2, INTO Manchester students have been asked if they are happy with the prices they pay for the products on their preference supermarket. The result we got was:
Males and Female are conformed for what the pay intheir preference Supermarket; only 1 or 2 individuals think that prices are very high for them.
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In Question Number 3 students of INTO Manchester have been asked if they will still pay their products if the prices for these products rise. The result we got was:
We have a interesting result for this question, 10 Males will still by the same products even though the prices of the product they...
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