Toyotainformations

1. History of Toyota Chile
Marca : Toyota
Grupo : Toyota Motor Co., Ltda.
Representante : Toyota Chile S.A.
Dirección : Avda. Américo Vespucio Norte 098, Pudahuel-Santiago
Teléfono : 694 48 00Sitio : www.toyota.cl

Historical in Chile:
1983: Patricio Zaldívar Mackenna declare the company in the Diario Oficial
1987: Increase of capital (CLP 117.000.000 to CL 337.000.000) by Mitsui andCo. Ltd
1997: Changed status and name: "Distribuidora Toyota Chile Limitada" to "Toyota Chile S.A.".
1999: Change in social data: 5 members in management team
2002: Change in social data: 4 membersin management team
2005: Change in social data: 7 members in management team
2007: Change in social data: 6 members in management team elected by shareholder’s assembly.
2007: Divided in 2companies: Toyota Chile S.A. and MBK Inversiones Automotriz Ltda

World positions:
Since 1957, when the Crown was first exported to the United States, Toyota has expanded the scope of automobile salesacross the entire globe. For over fifty years, Toyota vehicles have found their way to over 170 countries and regions throughout the world. As their exports have continued to develop so has thelocalization of their production bases, in line with a policy of "producing vehicles where the demand exists". Now there are 51 bases in 26 different countries and regions. In South America Toyota has 4production bases: Argentina, Mexico, Brazil, Venezuela.

2. Key figures about TOYOTA Corp:
Sales by region:


It was difficult for Toyota to overcome the effects of the earthquake in Japan in2011.
So, General Motors and Volkswagen, became largest carmakers in the world, maintaining its growth rates, and surpassed Toyota (third place).
In 2012 Toyota should find the way of success tocatch up with its concurrent and get back to the first place.
3. Sector estructural features:
A: New vehicle market:

- The automotive business reported a total sale of 334,705 units in 2011 that...