Uruguay

Among the soft drinks Fanta and Sprite become successful along with the major brand
Coca Cola and Diet Coke. In key markets, the company has created new packaging sizes
to satisfy consumerdemands.
Increasingly, Mexican families have lunch together at home. The average Mexican
household drinks two-and-a-half liters or more of soft drinks during that break, while a two-
liter bottle wasthe largest available package. So the company introduced a convenient 2-½
liter bottle to select regions, contributing to the sale of nearly 1.5 billion unit cases of Coca-
Cola in Mexico this year.This larger bottle will complete its nationwide rollout in 2002. In
China, Coca-Cola is an integral part of holiday celebrations and the family get-togethers
that accompany such events. Throughan intense focus on Coca-Cola, innovation and new
beverages, it has achieved volume growth of 10 percent in 2001. In China, sales of Coca-
Cola increased by 6 percent. In the United States,recognizing that consumers often enjoy
their diet Coke with a slice of lemon, the company "bottled" the concept. The result—diet
Coke with lemon—contributed to volume growth of 4 percent for thenumber-one diet.
Soft drink in North America: diet Coke. The company increased its two largest bottle sizes
during the 2001 holidays, and festival packaging helped drive a 6 percent volume increase
forCoca-Cola. The packaging innovations do not just involve resizing. The company has
also responded to consumers' changing fashion styles with new bottles.
With brands such as
Minute Maid, Hi-C,Simply Orange
and
Disney juices
and juice
drinks in the United States, Qoo in Asia, Kapo in Latin America and Bibo in Africa.
This year, the company re-launched its global sports-drinkbusiness, investing in new
products, packaging, positioning and marketing. The results speak for themselves: it’s
global sports drinks, led by Powerade and Aquarius, grew by 13 percent in 2002, nearly...