E-COMMERCE IN HONEY PRODUCTS (apitoxin

E-COMMERCE IN HONEY PRODUCTS (apitoxin)


Master's Project
For
JOSE TORRES MAURICIO CIFUENTES









MBA Master Project
Florida UNAD
December 2010
CHAPTER 1
RESEARCH PROBLEM
In the bee products market, a key factor is the volume of production, together with minimum quality properties, which today producedorganically foodstuffs which are imposed on those produced in the hiveare not unrelated.
In Colombia, as manifested beekeeping Guillermo Salamanca Grosso1 From the point of view of production in Colombia, he installed capacity at present is the order of 88,000 hives, the sector has grown from 5 years, estimated that country there from 3000 to 3200 beekeepers, who derive their livelihoods from the exploitation of bees. The production is variable according to thebiogeographic zones. In the Caribbean Region honey crop management conditions .Colmena reaches 80 kg / year, while the inter-Andean production is only 40 kg. Hive / year and in high mountain areas are the order of 15 to 22 Kg. Hive per year. Beehive pollen 12 Kg / year, production is balanced with the harvest and the direct benefit of the pollen. In the territory it has 44,000 species offlowering plants, whose activity depends on the rainfall regime, thermal conditions, the nature of the soil and evapotranspiration of the system, conditions that can regulate the phenology of plants and nectar flow . But with mounting technified apiaries can improve the production of pollen, propolis and apitoxin taking an important development with potential for international markets.
As theinvestigation has done is for 14 weeks, it should consider selecting a product, thatmeasure level of interest is selected by beekeeper, apitoxin.
Apitoxin has been used for years for the treatment of many diseases, but hasrecently gained greater recognition in recent years due to present good results in diseases such as arthritis, multiple sclerosis or weakened immune systems.
Raul Pepa2,producer and marketer of apitoxina, said that the situation in Colombia where the crystals are sold raw and cooperative working at several laboratories to and this production is delivered.
But how to begin to strengthen trade and began in Colombia?
Eduardo commented on Collovat3 "Internet and contacts with physicians and exhibitions are the way to get to know when you start it." Laboratoriesand chemical engineers process the product , they are also potential buyers.
Compared to the previous problem, a separate api as a reduced production of toxin and other limited trade raises the question How far will have a trade strategy and trade strengthen the toxin api?

1.1 RESEARCH QUESTIONS
What are the Essential Elements for an Electronic Commerce Strategy in the trade of toxinapi?
Who would be the api potential toxin producers in Colombia and in what volumes?
Who would be potential buyers of toxin api? , What submission is preferred?and what quantities would be getting a month?


1.2 DEFINITION OF TERMS
Beekeeping: Beekeeping is an agricultural activity dedicated to the raising of bees (genus Apis) and provide the necessary care in order to obtain and useproducts that are able to develop and collect. 4
Bee products: Bees only don`t produce a sweetener because of its use in the manufacture of candles or candle wax and other properties and other important applications, such as waterproofing the wood, rope, leather, cloth, etc. However, with the development of new techniques for storing, handling and mechanisms for collection has also begun tocollect pollen, propolis, royal jelly and bee venom (apitoxina). It is also made from honey products such as a facial cream, shampoo, hair conditioner and polimiel5.
Apitherapy:it is the discipline that studies health care, treatment and cure of diseases through bee products
As a discipline, apitherapy is very new (less than 100 years and even less if we consider the use of all products of the...