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|Strengths |Weaknesses |
| |[list |
| [*]Effective communication | |
| [*]Loyal customers |  |
| [*]Market share leadership | ]Red bull product line is non-diversified |
| [*]Strong brand equity | [*] Higher price than its competitors|
| [*]Reputation management | [*] Red Bull is only manufactured in one factory in Austria |
| [/list] |  |
|[pic] | |
| |  |
| |[pic] |
|Opportunities |Threats|
|[list] |[list] |
| [*]Emerging markets and expansion abroad | [*]Economic slowdown |
| [*]New products. ex, Red Bull & vodka, Red Bull| [*]European Laws against Vitamin/mineral enriched products, like in Denmark|
|Tea, Red Bull tablets... and so on |and France |
|  | [*]Lower cost competitors or imports |
| Society becoming increasingly "time-poor". | [*]Declining growth energy drink market|
|[pic] |  |
| | Health Concerns |
| | Unknown whether or not the Generation Y cohort will continue to drink Red || |Bull as they age or whether the next generation will adopt Red Bull as their |
| |caffeine beverage of choice. |

|Strengths: ||Market leadership- Within the energy drinks market Red Bull is the industry leader throughout the world |
| |
| |
|MarketingEfforts- a lot of promotions and well targeted campaigns and sponorship e.g. formula 1 helps to expand Red bull |
|brand and increase consumer brand awareness |
| |
|Weaknesses:...