Adidas worksheet

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adidas Group At A Glance
For over 60 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, theadidas Group is a global leader in the sporting goods industry and its brands offer a broad portfolio of innovative products. Our strategy is simple: continuously strengthen our brands and products toimprove our competitive position and financial performance. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees worldwide and generated sales of € 12 billion in 2010.MORE

• Mission: To become a • Mission: Challenge and • Mission: To be the leading performance leading leather lead the fitness world golf company in the footwear brand in the through creativity worldworld • Authentic, passionate, • Women‘s Fitness, Men‘s • TaylorMade, adidas • Sexy, savvy, modern, innovative, inspirational, Training, Classics Golf, Ashworth American, committed, honest • Focusareas: Training, authentic, passionate, metropolitan • Focus areas: Football, Running, Walking, competitive and • Focus areas: Dress, Basketball, Running, Basketball, Cleated, innovative Dress Casual,Relaxed Outdoor, Training, Cricket, Hockey • Focus areas: Golf Casual, Active Casual Originals, NEO, • Have Fun staying in equipment, footwear, Customisation, shape apparel Interactive • Mission: To bethe leading sports brand in the world Brand attitude: IMPOSSIBLE IS NOTHING Brand attitude: FIT FOR LIFE Brand attitude: I AM A GOLFER Brand attitude: WALKABILITY

• Mission: To lead in thehigh-end performance segment of the hockey market • CCM Hockey: Performance Within • Reebok Hockey: Your Move • Focus areas: Skates, sticks, NHL licensed apparel Brand attitude: PERFORMANCE WITHINTechnology and innovation Cutting-edge design Customised products and distribution
Share Price Development (Index: December 31, 2009 = 100)
140 Share Price (Index: December 31, 2009 = 100)

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