Agencias De Publicidad

This really is a broad question for a number of reasons:
• PR, itself, has many definitions
• PR agencies rarely do everything
• PR agencies can be firms of 1 or 10,001.

That said, let's use,as an example, a boutique or mini-sized agency of 10 people.
• 1 x CEO
• 3 x Account leaders (VP, SVP, EVP, SAS types)
• 3 x Account coordinators (AE, AAE types)
• 1 x Bookkeeper
• 1 xReception/Office manager
• 1 x Social marketing wizard (a new addition to a basic team).

If you are a larger agency, the specialization would be greater (drilling, perhaps, into some of the tactics below orsectors like healthcare or consumer packaged goods) but the generalized breakdowns of roles would be about the same. Depending on the agency, everyone might be called in to execute tactics of acampaign -- like reaching out to reporters or coordinating events.

As for basic functions, again this is very general:
• Strategic planning -- campaign creation and execution
• Key messaging --distilling stories into accessible messages
• Media relations -- outreach to reporters, producers and editors
• Writing -- press releases, collateral copy, speeches, web copy, etc.
• Media training --role playing for clients going into real interviews
• Presentation coaching -- helping clients maximize their presentations
• Spokesperson duties -- stepping in as the face of clients
• Event planning-- parties, press conferences, etc.
• Social media -- leading and cultivating the online conversation for clients and the agency
• Graphic design -- likely for much larger agencies, art direction• Video production -- again, for larger agencies, video content.

A lot of PR, as it has been traditionally, is content creation -- which makes it a good fit for the new marketing strategies emergingthrough new media.

If you're the agency owner, you'll want to keep an eye on expenses, business development (if there isn't a person assigned that task) and revenue maintenance and growth. Your...