Aliance

Páginas: 2 (374 palabras) Publicado: 23 de mayo de 2012
ALLIANCE PANELA DULCESITA –SUAREZ PABLO RAUL INDUSTRY
LA DULCESITA, a company dedicated to producing commercially PANELA within its main function is to serve as a natural sweetener being this oursales strategy to the population and the same inroads into the Brazilian market with a strategic alliance gives us the opportunity to an ally who knows the market and thus the two companies share therisk.
Brazil as a major world figure in the production of sugarcane, because of its proximity to our country and its similarity in the cultural and religious, gave us the most viable option to take itas our starting point for the expansion of our company, excluding the production of sugarcane is almost zero, because its sugar cane used by 48% in the production of ethanol and other sugar. Blumenauis a city for its culture and customs in food use sugar candy and artificial sweeteners in addition to your drinks, so it is an ideal market for our company to partner with you Suarez Pablo RaulINDUSTRY since you have as a business the sugarcane and has its harvest fields in the same city gives us an advantage in transportation costs and distance, where the payoff would be shared. You would beresponsible for the supply of raw material at a moderate cost, and we of the development, production and marketing of sugar cane and Pablo Raul Suarez INDUSTRY you receive part of the profits in 20%.ADVANTAGES

Basically the principal’s advantages to make an alliance with us are:

* Share information, experience and customers.
* Know about other market reach.
* reduce costs.* increase sales.
* Create entry barriers and provide solutions to customer needs. 

Essentially allows us to expand your business without frontiers and flexibility. If we work in cooperationwith another company is easier to achieve our goals faster than if we had separately.

RISK
The principal risks of investing in our enterprise are:
* Control conflicts: both parties have...
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