american with disabilities

CREATING AN ADVERTISING MESSAGE
CREATIVE STRATEGY
Creative strategy for a product or services is the primary message to be communicated by the advertising campaign. A creative strategy is based on knowledge of what is to be accomplished by the ads and understanding of how the consumer or customer will react to advertising message. The relaunch of frutsy implies a return to childhood, tohealthy fun game, and the use of children's creativity.
Frutsy is an authentic product, was the first drink on the market designed especially for young audiences. Recognized for quality and experience, but certainly its most characteristic feature is the bond that has established with consumers over many generations.
Today, over 25 years after its launch, Frutsy reinvents a makeover and the additionof vitamins.
Functional attributes what a product or services does for consumers or customers are its functional attributes, in this case frutsy we offer vitamins that we can to be healthy and strong

Physical attributes in addition to its primary function, a product or service offers certain inherent benefits or Physical attributes, now frutsy come with different flavors.
CREATIVE EXECUTIONCreative execution just as creative involves deciding what a message is to say, creative execution decides how to say it. Creative personnel must select verbal and nonverbal elements to communicate the message as well as pass judgments concerning use of humor, sex appeal, celebrities and so forth. This elements are blended in to an approach or slant for the message
Verbal elements used encreative execution includes:
 Headlines
 Slogan
 Copy
 Brand names
Nonverbal elements include:
 Illustrations
 Layout
 Typography
 Trademarks
 Color
 Motion
 And sound effects.

We choose any verbal and nonverbal elements, the slogan are “Now you know, Frutsy is the law”, and also add sound effects, the song “Whistle” by FloRida.
Slice or life advertisement: some ads showthe product being used by “ordinary people” in very common setting or engaged in everyday activities. In the advertisement you can see some students chatting, doing things related to studies, these are activities that people do every day, so you need a drink to satisfy a need.

SCHEDULING ADVERTISING PROGRAM
Medium January February March April May June July August September October NovemberDecember
Daytime TV


Channel 4


Channel 6

newspaper

Diario de hoy





La Prensa Grafica












CREAR UN MENSAJE DE PUBLICIDAD
Estrategia creativa para un producto o servicio es el mensaje principal que será transmitida por la campaña publicitaria. Una estrategia creativa se basa en el conocimiento de loque se ha logrado por los anuncios y la comprensión de la forma en que el consumidor o el cliente van a reaccionar al mensaje publicitario El relanzamiento de Frutsy implica un retorno a la niñez al juego, a la sana diversión y al uso de la creatividad infantil
Frutsy es un producto auténtico, fue la primera bebida en el mercado pensada especialmente para el público infantil. Reconocido por sucalidad y experiencia, pero sin duda su rasgo más característico es el vínculo afectivo que ha logrado establecer con sus consumidores a lo largo de tantas generaciones.
Hoy, a más de 25 años de su lanzamiento, Frutsy se reinventa con un cambio de imagen y la adición de vitaminas.
Atributos funcionales que un producto o servicio que hace a los consumidores o clientes son sus atributosfuncionales, en este caso frutsy nos ofrecen vitaminas para poder estar sanos y fuertes, la innovación desde su viñeta hasta su envase, el abre fácil
Los atributos físicos, además de su función principal, un producto o servicio ofrece ciertos beneficios inherentes o atributos físicos, ahora frutsy vienen con diferentes sabores.

Ejecución creativa
Justo como la estrategia creativa implica decidir...