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Format Your Posts For Readability
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As bloggers, we write pages upon pages of content each week. We spend hours promoting the articles, choosing the right words and trying to get our point acrossas clearly as possible. How can formatting be used to further improve our posts?
There are a few basic tools that you will have heard mention of time and time again, such as bolding words. The firstsection re-explains their purpose, and the second will explain how to perfect your usage of them to achieve optimal formatting.
The Formatting Toolbox
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Headings and subheadings. Posts usually cover 2 or 3 sub-topics of the overall post topic. If you don’t use headings to mark out the sub-topics, then the reader has no way of knowing exactlywhich topics have been covered in the article. What if they’re only interested in the last section? Mark out the last section with a good header, and they’ll know to read it.
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Bold keywords. A bold keyword is said to have more weight in the search engines. That may be true, but the best usage of bold formatting is when you can highlight aphrase which sums up the whole paragraph. If you removed all but the words in bold on this page, you would end up with a usable summary of the page.
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Italics. Italics are another, equally valid, method of highlighting certain phrases. Often I use italics for file names, or snippets of code in a paragraph. On personal blogs, it may be used toindicate sarcasm. Its meaning will depend on your own style of writing.
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Lists. Lists are a good way of presenting information.
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Spacing. In design, empty space is a powerful tool for creating a usable web page. The same rule applies to post formatting. Is there enough space surrounding...