Assignment

2012
Westminster International College Mr. Fabio Cortés Batson MBA student ID 0194VMVM0612 Intake, June 2012

[CISMA]
Colombian Information Security Marketing Analysis "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." Peter F. Drucker

Westminster International College Master Business Administration

CISMA/Fabio CortésBatson Marketing Management Assignment

Table Content Executive summary ..................................................................................... 2 1.Introduction ............................................................................................. 3 2.Business Enviroment ................................................................................ 4 3.Regulations andlegal support .................................................................. 5 4.Market Segment and Market Needs ......................................................... 6 5.Geographical Presence ............................................................................. 9 6.Core Products ......................................................................................... 10 7.Price....................................................................................................... 12 8.Visible Marketing ................................................................................... 13 9.Strengths ................................................................................................ 1710.Weaknesses.......................................................................................... 18 11.Opportunities ....................................................................................... 18 12.Threats ................................................................................................. 19 13.To Improve ........................................................................................... 20 14Concclusion........................................................................................... 21 References. ............................................................................................... 22

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Westminster International College Master Business Administration

CISMA/Fabio Cortés Batson Marketing Management Assignment

Executive Summary

CISMA Colombian Information Security Marketing Analysis Thisproject is the analysis of the information security market from the view of how companies sell information security services in Colombia taking as a point of comparison and analysis ETEK International Corp. The Objective is to show relevant information about how the companies are using the power of marketing to sell services in this market, and how they are taking advantage of the different marketingmedia to motivate the customers and show the importance of information security and the services that they sell are professional and reliable. The reason to do this project is to understand if marketing strategies have been well applied in order to bring and retain customers in a growth market and also bring new ideas to help the ETEK ´s marketing strategy. As a result of this project, you willfind a comparison of the immediate ETEK Market competitors, the visible ETEK ´s marketing strategies, market segment they work, and a list of improvement on marketing points. Fabio Cortés Telematics Engineer MBA Student

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Westminster International College Master Business Administration

CISMA/Fabio Cortés Batson Marketing Management Assignment

Introduction

ETEK International Corp.(ETEK, 2012) is an International leading provider of information security integrated solutions for Latin America and North America, having direct presence in Argentina, Brazil, Colombia, Perú and the headquarter in U.S.A. Founded in 1974 and establishing its Colombia office in 1995, it has been gaining an important position in the security information market. They have a complete range of services...