PRODUCER AND DJ DAVID GUETTA
Collaboration with global energy drink brand from The Coca-Cola Company will produce new musicdocumentary
ATLANTA and PARIS, March 31, 2011 – Fueling the fire within around the world, burn, an industry-leading energy drink, announced a global marketing partnership with Grammy Award-winning artist,producer and DJ, David Guetta. burn, now available in more than 80 countries, chose to align with Guetta, who represents a movement that embodies ambition, self-expression, tireless energy andpurposeful creativity because of shared brand values. The collaboration will tap those attributes to create compelling new content that will bring fans intimate access to Guetta through a documentary-stylefilm and inspire creativity through a competition for music producers.
“David Guetta embodies an ambition to inspire creativity in a global audience, which is why burn chose to collaborate with him,”said Dan White, global group category director, energy beverages, The Coca-Cola Company. “His tireless desire to express himself through music, paired with the inspiration of the burn community willcreate experiences that will give burn consumers and Guetta fans motivation to act on their ambition.”
Both Guetta and burn believe in inspiring action with those who want to leave their creativemark on the world 24/7. Through this special partnership, Guetta’s legions of fans will get unique insight into what drives and motivates Guetta to act on his ambition and have opportunities to winconcert tickets and access to intimate, once-in-a-lifetime experiences.
Throughout the year burn will also fuel Guetta’s “F*** Me I’m Famous” (FMIF) events, among the most energetic and sought afternightlife events first held in Ibiza. A specially designed collector’s edition package of burn will be created for FMIF events. The package will be used to sample burn at these parties around the world...