Business model generation

You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the…

written by

Alexander Osterwalder & Yves Pigneur

co-created by designed by
Alan Smith, The Movement

An amazing crowd of 470 practitioners from 45 countries

design by Alan Smith, The Movement www.thmvmnt.comphotography by Rannie Turrigan Toronto, Canada Euro values are calculated at ¤ 0.70 to the U.S. dollar. illustrations by Paper, print and finishing: Modderman Drukwerk Amsterdam, The Netherlands www.modderman.nl © 2009 Alexander Osterwalder & Yves Pigneur Text is set in HTF Whitney This book was Self Published ISBN: 978-2-8399-0580-0 and HTF Mercury with plenty of handwriting. additional illustrationsby XPLANE: The visual thinking co. Portland, OR USA www.xplane.com JAM Visual Thinking, Amsterdam, Holland www.jam-site.nl www.rannieturrigan.com

Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
Written by Alexander Osterwalder and Yves Pigneur Design Alan Smith, The Movement Editor and Contributing Co-Author Tim Clark Production Patrick van der PijlCo-created by an amazing crowd of 470 practitioners from 45 countries

Co-created by: Ellen Di Resta Michael Anton Dila Remko Vochteloo Victor Lombardi Jeremy Hayes Alf Rehn Jeff De Cagna Andrea Mason Jan Ondrus Simon Evenblij Chris Walters Caspar van Rijnbach benmlih Rodrigo Miranda Saul Kaplan Lars Geisel Simon Scott Dimitri Lévita Johan √ñrneblad Craig Sadler Praveen Singh Livia Labate KristianSalvesen Daniel Egger Diogo Carmo Marcel Ott Guilhem Bertholet Thibault Estier Stephane Rey Chris Peasner Jonathan Lin Cesar Picos Florian Armando Maldonado Eduardo Míguez Anouar Hamidouche Francisco Perez Nicky Smyth Bob Dunn Carlo Arioli

Matthew Milan Ralf Beuker Sander Smit Norbert Herman Atanas Zaprianov Linus Malmberg Deborah Mills-Scofield Peter Knol Jess McMullin Marianela Ledezma RayGuyot Martin Andres Giorgetti Geert van Vlijmen Rasmus Rønholt Tim Clark Richard Bell Erwin Blom Frédéric Sidler John LM Kiggundu Robert Elm Ziv Baida Andra Larin-van der Pijl Eirik V Johnsen Boris Fritscher Mike Lachapelle Albert Meige Pablo M. Ramírez Jean-Loup Colin Pons Vacherand Guillermo Jose Aguilar Adriel Haeni Lukas Prochazka Kim Korn Abdullah Nadeem Rory O'Connor Hubert de Candé FransWittenberg Jonas Lindelöf Gordon Gray

Karen Hembrough Ronald Pilot Yves Claude Aubert Wim Saly Woutergort Fanco Ivan Santos Negrelli Amee Shah Lars Mårtensson Kevin Donaldson JD Stein Ralf de Graaf Lars Norrman Sergey Trikhachev Thomas Alfred Herman Bert Spangenberg Robert van Kooten Hans Suter Wolf Schumacher Bill Welter Michele Leidi Asim J. Ranjha Peter Troxler Ola Dagberg Wouter van der BurgArtur Schmidt Slabber Peter Jones Sebastian Ullrich Andrew Pope Fredrik Eliasson Bruce MacVarish Göran Hagert Markus Gander Marc Castricum Nicholas K. Niemann Christian Labezin Claudio D'Ipolitto Aurel Hosennen Adrian Zaugg

Frank Camille Lagerveld Andres Alcalde Alvaro Villalobos M Bernard Racine Pekka Matilainen Bas van Oosterhout Gillian Hunt Bart Boone Michael Moriarty Mike Design forInnovation Tom Corcoran Ari Wurmann Antonio Robert Wibe van der Pol paola valeri Michael Sommers Nicolas Fleury Gert Steens Jose Sebastian Palazuelos Lopez jorge zavala Harry Heijligers Armand Dickey Jason King Kjartan Mjoesund Louis Rosenfeld Ivo Georgiev Donald Chapin Annie Shum Valentin Crettaz Dave Crowther Chris J Davis Frank Della Rosa Christian Schüller Luis Eduardo de Carvalho Patrik Ekström GregKrauska Giorgio Casoni Stef Silvis

Peter Froberg Lino Piani Eric Jackson Indrajit Datta Chaudhuri Martin Fanghanel Michael Sandfær Niall Casey John McGuire Vivian Vendeirinho Martèl Bakker Schut Stefano Mastrogiacoo Mark Hickman Dibrov Reinhold König Marcel Jaeggi John O'Connell Javier Ibarra Lytton He Marije Sluis David Edwards Martin Kuplens-Ewart Jay Goldman Isckia Nabil Harfoush Yannick...