Business Plan

MANAGERIAL COMMUNICATION
Prof. Maggie Sloan








TABLE OF CONTENTS

Executive Summary 2
1. The Business 3
1.1 Name 3
1.2 Objective 3
1.3 Description 3
1.4 History 3
1.5 Vision 3
1.6 Mission Statement 3
1.7 Goals and objectives 4
1.8 SWOT Analysis 4
1.8.1 Strengths 4
1.8.2 Weaknesses 4
1.8.3 Opportunities 4
1.8.4 Threats 4
2. Marketing 52.1 Target Market 5
2.2 Insights 5
2.3 Market Size 6
2.4 Products and Services 7
2.5 Competitors 9
2.6 Marketing Strategies 11
3. Financial Plan 12
3.1 Estimated budget 14
3.2 Breakeven Analysis 15
4. Conclusions 16

















Executive Summary


Pequestudio understands the art of capturing a moment forever. We have learned from more than 4000children that the most valuable things on life are moments that we capture in a beautiful and spontaneous photography.

Pequestudio emerged on 2004 from the need of its creative staff in order to search special places for children, focused on fun and novelty, maintaining the special charm of each stage of life.
During 4 years Pequestudio worked with Palacio de Hierro, in the Primeros Regalosproject.

Goals and objectives:
• Define the ideal place to establish the studio according with out target market.
• Implement an advertisement strategy to communicate the new location and services
• Positioning Pequestudio as the best Photography Studio for babies and family portrait
• Implement marketing Techniques for supporting decisions

Our target market: families fromSocio Economical Levels AB and C+ especially the ones with working mothers from the area 1 of the city.

Mexico City and Mexico State have 16 million people the 13% are between 25-45 years. From this 2 million people 60% are married or in a stable relationship. Of these 600 thousand couples 126 thousand families belong to social sectors AB C+ that we can reach to offer our services.

NowadaysPequestudio base its marketing strategy on our Web site, google organic search, Google Adwords, Facebook fan page and Facebook ads.

The following graph shows that the proposed business reaches a positive cash flow in year 1. After year 3 Pequestudio is able to cover all its expenses and capital asset purchases. Purchases of capital assets represent the majority of the cash outlays in the firstyear.

Pequestudio must spend $588,800 in year 0 on administrative costs, professional equipment, services, and other capital assets. From the graph we can see that from year 1 Pequestudio reaches positive flows and there is significant increase in revenues year by year.

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1. The Business


1.1 Name

Pequestudio

1.2 Objective

Establish the studio location in a commercialarea

1.3 Description

Pequestudio understands the art of capturing a moment forever. We have learned from more than 4000 children that the most valuable things on life are moments that we capture in a beautiful and spontaneous photography.

1.4 History

Pequestudio emerged on 2004 from the need of its creative staff in order to search special places for children, focused on fun andnovelty, maintaining the special charm of each stage of life.
During 4 years Pequestudio worked with Palacio de Hierro, in the Primeros Regalos project.

1.5 Vision

With technology we create concepts, from the purest expression of a white and black photography to integrate scenery, costumes and assemblies assisted by computer to get original and fun images for all children.

1.6 Mission StatementOur greatest satisfaction is to capture in a photo memories that will be the cause of happiness and gaiety for all the family the whole life.





1.7 Goals and objectives

• Define the ideal place to establish the studio according with out target market.
• Implement an advertisement strategy to communicate the new location and services
• Positioning Pequestudio as the...