Communication is key to any business success





Communication is key to any business success. Unless potential clients and customers are aware of your business, they will not have the information to contact you or to purchase your products. When they are aware of your business, they must be able to contact it easily.

External communication reaches out to the customer to make him or her aware of your product or service and to give thecustomer a reason to buy. This type of communication includes your brochures, various forms of advertising, contact letters, telephone calls, Web sites and anything else that makes the public aware of what you do.

Internal communication is essential to attracting and retaining a talented staff. You must provide the direction for the company by consistently communicating that message; you mustmotivate your staff through various forms of communication, which can include awards, newsletters, meetings, telephone calls and formal and informal discussions. Periodic meeting with top management groups including your board of directors and advisory board should be planned for regular intervals over each upcoming year. The importance of an advisory board is covered in session two of BusinessExpansion.


THE TOP TEN DO'S
1. Gain the capability to do word processing, spreadsheets, presentations and e-mail.
2. Gain the capability to use a smartphone.
3. Consider a laptop computer if your business requires mobility.
4. Learn digital technology including use of pictures for marketing purposes.
5. Consider using a headset for cordless and cell phones.
6. Plan ongoing internal communicationsincluding awards, newsletters and discussions.
7. When leaving messages, clearly and slowly repeat your name and number.
8. Use a remote Voice Mail answering system rather than an answering machine.
9. Use separate dedicated phone lines for your business and fax lines.
10. Develop a logo to represent who you are: for stationery, signs, cards and Web site.
THE TOP TEN DON'TS
1. Start your businesswithout knowledge about and possession of computer tools.
2. Overlook making regular external back-ups to computer programs.
3. Overlook the Internet and smartphones as important business tools.
4. Purchase more equipment than will meet your need for the next two years.
5. Spend for a top-of-line computer unless it is required in your business.
6. Sign up for extended time periods on any serviceincluding phone and mobile.
7. Neglect requesting information on communication plans that more closely meet your new requirements.
8. Fail to exercise your rights on return policies within time limits allowed.
9. Neglect the importance of an 800 number.
10. Sign up for long term plans with Internet Service Providers.

Business Plan for Session 8: Commu



La comunicación es la clave de cualquier negocioexitoso, al menos que los potenciales clientes y consumidores estén anuentes de tu negocio. Ellos no tendrán la información para contactarte o comprar tus productos. Cuando ellos están consientes de tu negocio tienen la facilidad de contactarte fácilmente.
La comunicación externa contacta al consumidor para que el o ella estén consiente del producto o servicio y le da al consumidor una razón paracomprar el producto. Este tipo de comunicación incluye folletos, varias formas de anuncios llamadas telefónicas, sitios de internet y cualquier cosa más que haga que el publico este consiente de lo que haces.
La comunicación interna es esencial para atraer y retener un talentoso equipo de trabajo. Debes proveer la dirección de tu compañía para una comunicación constante, debes motivar a tuequipo de trabajo a través de varias formas de comunicación las cuales pueden incluir premios, cartas de felicitaciones, encuentros, llamadas telefónicas, y formales e informales charlas. Periódicamente reunirse con los más altos ejecutivos incluyendo directores y el consejo asesores, estos encuentros deben ser planeados en intervalos regulares durante cada siguiente año.




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