Concentration Or Specialization

Concentration or specialization

INHALTSVERZEICHNIS


ABBILDUNGSVERZEICHNIS 2
1 Motivation 3
2 Definitions 3
2.1 Definition of Media 3
2.2 The definition of concentration 4
2.3 The definition of specialization 5
3 Cause of media companies to specialization 7
3.1 Avoid Porter's Five Forces 7
3.2 North strategies in Bowman's clock 9
3.3 Segmentation (or focusing) 10
3.4 Morecontributory factors 11
4 The impact in the market 11
4.1 The sector 12
4.2 Genre 12
5 Conclusion 13

LITERATURVERZEICHNIS 14
EIDESSTATTLICHE ERKLÄRUNG 16





* ABBILDUNGSVERZEICHNIS

Abbildung 1: An example of low concentration in a market.............................................5

Abbildung 2: An example of highconcentration..............................................................6

Abbildung 3: Interview of possible killer’s mother.......................................................... 6

Abbildung 4: Porter’s Five Forces.....................................................................................8

Abbildung 5: Karlos Arguiñano in „El estirón“ campaing................................................9

Abbildung 6: North strategies inBowman's clock..........................................................10

Abbildung 7: Hola’s front with royal family...................................................................12


Motivation
I have chosen this topic because when I studied the course “Strategic Management”, the teacher developed all the theory but I had not the chance to face some strategies, to choose which couldbe better and if they are compatibles or not. And this is a great opportunity. So I have two questions in my mind which can help:

* Are concentration and specialization opposites?
Maybe we can think concentration and specialization are opposites, because if a company has a wide market size, it is because its product/service is pretty common or standard. But it does not mean companies whichare specialized have a narrow market size. We will check it over the paper

* Is the specialization the solution to avoid a non-useful concentration?
Also a company can think in a market without concentration if it looks for a specialty, will get the entire niche. Nevertheless it could be unnecessary. We will check it also in the development of the essay.
Definitions
First of all it isnecessary to know the definitions, then will be easy study, to face and to develop all the strategies.

Definition of Media
Media is an umbrella term used to refer both to:
* the means of mass communication such as newspapers, radio, magazines and television
* the group of journalists and others who constitute the communications industry and the profession.

A recent addition to themedia landscape is the Internet and the availability of online sources of news. Further information on targeting approaches to the individual sectors of the media can be found in Media Contact

What is their goal?

The primary purpose of the media is communication. Events or information are interpreted and reported to a defined audience with the goal of educating, informing, entertaining and insome cases, protecting that audience.

However, it must be noted that in many cases the media is a profit driven business, which must sell its product - the information or ‘news’ it reports. The media are driven by the need to produce a story that will ‘sell’ to their audience.

Audiences are usually considered to be most interested in things that affect them directly or that could affect themor those around them or potentially cause them harm.

Redirecting the topic to concentration and specialization, belong to "Strategy Formulation", a part of the Strategic Management which introduces the basics we need to know to understand the characteristics of strategic management system and study aspects of the setting of objectives to achieve and the determination of the actions the company...