Esqueleto SWOT

Business Plan Format


I. Executive Summary (not to exceed 2 pages)
A. Company name, address and phone number
B. Name(s), addresses, and phone number (s) of all key people
C. Briefdescription of the business, its products and services, and the customer problems they solve
D. Brief overview of the market for your products and services
E. Brief overview of thestrategies that will make your firm a success
F. Brief description of the managerial and technical experience of key people
G. Brief statement of the financial request and how the money will beused
H. Charts or tables showing highlights of financial forecasts


II. Vision and Mission statement
A. Entrepeneur’s vision for the company
B. “What business are we in?C. Values and principles on which the business stands
D. What makes the business unique? What is the source of its competitive advantage?


III. Company History (for existing businessesonly)
A. Company founding
B. Financial and operational highlights
C. Significant achievements

IV. Business and Industry Profile
A. Stage of growth (start-up, growth,maturity)
B. Company goals and objectives
1. Operational
2. Financial
3. Other
C. Industry analysis
1. Industry background and overview
2.Significant trends
3. Growth rate
4. Key success factors in the industry
5. Outlook for the future


V. Business Strategy
A. Desired image and position in marketB. SWOT analysis
1. Strenghts
2. Weaknesses
3. Opportunities
4. Threats
C. Competitive strategy
1. Cost-leadership
2.Differentiation
3. Focus


VI. Company Products and Services
A. Description
1. Product or service features
2. Customer benefits
3. Warranties and...