October 30, 2010
LAILA SAAB SIGÜENZA
“S. W. O. T.”
Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries. It isproduced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944).
COCA COLA´SS. W. O.T
Coca Cola is an extremely recognizable company. Popularity is one of its superior strengths that are virtually incomparable. Coca Cola is known very well worldwide. Withouta doubt, no beverage company compares to Coca Cola's social popularity status. Some people buy coke, not only because of its taste, but because it is widely accepted and they feel like they are partof something so big and unifying. Its popularity has been constantly growing over the years and the possibility that there is still room to grow. If you speak the words “Coca Cola”, it would definitelybe recognized all around the world.
Money is another strength of the company. Coca Cola deals with massive amounts of money all year. Like all businesses, they have had their ups and downsfinancially, but they have done well in this compartment and will continue to do well and improve. The money they are earning is substantially better than most beverage companies, and with that money, theyput back into their own company so that they can improve.
Another strength that is very important to Coca Cola is customer loyalty. The 80/20 rule comes into effect in this situation. Eighty percentof their profit comes from 20% of their loyal customers. Many people/families are extremely loyal to Coca Cola. Customers will continually purchase these products, and will probably do so for a verylong time. If two parents were avid Coca Cola drinkers, this will be passed down do their children as they grow loyal to the company.
Coca Cola is a very successful company, with...
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