Estrategia De Ford

Value system of Ford

Because of its success, suppliers do everything to work with Ford. Thanks to this relation of superiority Ford can require the best. Ford's suppliers are constantly underpressure because of the security that must be maximal, flexible orders and quality. Its currently policy is to reduce the number of suppliers at 800, proximity -that permits it to reduce costs- andquality are the most important. In spite of the reduction of suppliers that put them under pressure, Ford remains good relationships with its suppliers. The “Ford supplier portal key information” permitssuppliers and Ford to exchange easier about problems or orders. Moreover Ford created different charters in order to clarify their relationships and avoid problems.

Distributors :Ford is increasingits number of distribuitors in order to make it more accessible. Especially in developing nations.
Ford's shop :Ford remains its shops in north america and in Europe. Indeed it has many fan of Fordand its american way of life image who still want to buy their Ford in an authentic shop.

Ford's target is changing. Before, its first aim was the westerner middle class. Cars had an accesibleprice and a middle size. But with the growth of the developing nations like India, China or Brasil, Ford adpats its products into small cars, more useful in big cities. In 2000, 29% of its cars has asmall size, 48% in 2010 and it expects around 55% in 2020.
Ford also targets professionnal by proposing equiped pickups and trucks.

Ford increases its hybrid cars research and development in order totarget green movement people. It also proposes a second-hand market on its website.

At ford's creation, the first target was middle class families. Ford broke prices in order to permit families tobuy their firts car, the american way of life begun. Currently even it's not its first target, Ford remains this aim. Indeed Ford still proposes middle and large size cars with family confort and...