Executive Summary Of Yogen Früz
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Publicado: 26 de febrero de 2013
Yogen Früz
It’s all about
Executive Summary
Addres: USA East Coast
Yogen Fruz
1801 NE 123rd St
Suite 313
Causeway Square
North Miami, FL33181, USA
Telephone number: 786-866-9001
i...@yogenfruz.com
web addres: http://www.yogenfruz.com
This confidential summary has been prepared for those wishing to establish a businessrelationship with yogen früz. By accepting a copy of this document, the recipient agrees not to reproduce it in whole or in part, not to use it for any other purpose, and not to disclose any of itscontents to third parties without written permission of yogen früz. This document is a summary. It is furnished for information purposes only. No representation or warranty is made by Yogen früz orany other entity as to the accuracy or completeness of such information, and nothing contained in the summary is, or shall be, relied on as a premise or representation to the future.
Executivesummary Yogen Früzen
Introduction overview
Yogen Früz was founded in 1986 by the Serruya brothers (Aaron and Michael), the former of whom had witnessed the success of frozen yogurt dessert shops inthe United States. They first approached several U.S.-based yogurt businesses in the hope of establishing an American franchise in Canada, but for a variety of reasons, including the fear that businesswould be low during the cold Canadian winters, were rejected. Subsequently, the Serruya brothers, then aged 18 and 20, used their personal resources and a loan from their father to develop their ownfranchise concept. Aaron worked with a food technician to develop the frozen yogurt, while Michael consulted a Canadian design firm on the brand concept. They eventually opened Yogen Früz's firstoutlet, a prototype store, in August 1986 at the Promenade Mall in Thornhill, Ontario, Canada. The umlaut over the "u" in the store's name is an example of foreign branding.
Market opportunity.
The...
It’s all about
Executive Summary
Addres: USA East Coast
Yogen Fruz
1801 NE 123rd St
Suite 313
Causeway Square
North Miami, FL33181, USA
Telephone number: 786-866-9001
i...@yogenfruz.com
web addres: http://www.yogenfruz.com
This confidential summary has been prepared for those wishing to establish a businessrelationship with yogen früz. By accepting a copy of this document, the recipient agrees not to reproduce it in whole or in part, not to use it for any other purpose, and not to disclose any of itscontents to third parties without written permission of yogen früz. This document is a summary. It is furnished for information purposes only. No representation or warranty is made by Yogen früz orany other entity as to the accuracy or completeness of such information, and nothing contained in the summary is, or shall be, relied on as a premise or representation to the future.
Executivesummary Yogen Früzen
Introduction overview
Yogen Früz was founded in 1986 by the Serruya brothers (Aaron and Michael), the former of whom had witnessed the success of frozen yogurt dessert shops inthe United States. They first approached several U.S.-based yogurt businesses in the hope of establishing an American franchise in Canada, but for a variety of reasons, including the fear that businesswould be low during the cold Canadian winters, were rejected. Subsequently, the Serruya brothers, then aged 18 and 20, used their personal resources and a loan from their father to develop their ownfranchise concept. Aaron worked with a food technician to develop the frozen yogurt, while Michael consulted a Canadian design firm on the brand concept. They eventually opened Yogen Früz's firstoutlet, a prototype store, in August 1986 at the Promenade Mall in Thornhill, Ontario, Canada. The umlaut over the "u" in the store's name is an example of foreign branding.
Market opportunity.
The...
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