Franquicias De Mcdonald's En Ingles

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joinedthe company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

The Ray Kroc Story





“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.” —Ray Kroc
How do you create a restaurant empire andbecome an overnight success at the age of 52?
As Ray Kroc said, “I was an overnight success all right, but 30 years is a long, long night.”

Origins In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war ended before his training finished. He then worked as a piano player, a paper cup salesman and a multi-mixer salesman.

In 1954 he wassurprised by a huge order for 8 multi-mixers from a restaurant in San Bernardino, California. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items—burgers, fries and beverages—which allowed them to focus on quality at every step.
Kroc pitched hisvision of creating McDonald’s restaurants all over the U.S. to the brothers. In 1955 he founded the McDonald’s Corporation, and 5 years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger.
A Unique Philosophy Ray Kroc wanted to build a restaurant system that would be famous for food of consistently high quality and uniform methods ofpreparation. He wanted to serve burgers, buns, fries and beverages that tasted just the same in Alaska as they did in Alabama.



Mission
McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price andPromotion. We are committed to continuously improving our operations and enhancing our customers' experience.

Values
We place the customer experience at the core of all we do. Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Our goal is quality, service,cleanliness and value (QSC&V) for each and every customer, each and every time.




McDonald's is world famous, both as a high quality business organization, as being one of the best franchise opportunities offers.
Definition of the business:
They are a limited menu of fast food, good taste and consistent quality, fast and accurate service, great rates, exceptional customer care,convenient locations and global market coverage.
Corporate Objective:
Achieve 100% of total customer satisfaction every day in every restaurant.



STRENGTHS AND WEAKNESSES (internal factors):

Strengths:
• Corporate image
• Profitability
• Infrastructure
• Trained
• Leading company in the fast food sector.
• High quality "management"
• Excellent technology and designs.
• Very goodquality of food without the consumer is concerned about your health.
• Wide variety of menus to the consumer.
• Fast service fast food with the "ready-to-eat" ("ready to eat"). This system provides hot food to cook it just right, in just 60 seconds.
• Good distribution system.
The company says that the environment becomes a market of many possibilities; the product can offer all types of...