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Threat of new entrants –  low  In-shore fishing is not very capital intensive.  Starting from scratch costs $20,000 – 30,000, but anyone with a boat and a few traps could start a lobster catchingbusiness.  However, if you want to catch lobsters in large volumes, you’ll have to go offshore fishing as Prelude does.  Investments in technology and equipment to offshore fish can run upwards of $1.8million dollars as did Prelude’s 4th ship.  Bargaining power of suppliers – not really applicable in this case.  Unless one considers Mother Nature to be the supplier.  Lobsters are pulled directlyfrom the ocean. Bargaining power of buyers – High.  The wholesale lobster dealers that Prelude sold to knew when the company had a big catch and would pretend not to need any lobsters forcing Preludeto cut prices.  Recently Prelude has sought ways to negate the bargaining power of buyers by making some vertical acquisitions that allows them to move their lobsters from the ocean directly to theconsumers.  Threat of substitute products – Low to moderate. Given lobster’s standing as a delicacy other sea fares like shrimp, mahi mahi, etc hardly pose any threat of being treated as substitutesamong people who want  lobster.  While there is no substitute for a lobster tail, there are some imitation lobster products available to consumers.  Minced fish flavored with lobster is sold in thegrocer’s freezer aisle as bite-sized lobster pieces, and langostino, a 10 centimeter crustacean from Chile, is often served under the moniker lobster in dips and appetizers in restaurants.  There are no FDArestrictions against doing so.  
Rivalry among competitive firms – High.  Lobster is c ...Describe una empresa que quiere reestructurar la pesca de la langosta, aplicando tecnología y técnicas degestión a lo que básicamente ha sido una actividad artesanal. E lestudiante debe identificar y evaluar la estrategia desarrollada por la empresa hasta la fecha y luego valorar las perspectivas de...