Guide

The Business Strategy Game
COMPETING IN A GLOBAL MARKETPLACE 2013 Edition

Instructor’s Guide

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The Business Strategy Game

Instructor’s Guide

Instructor’s Guide
for

This guide provides you with information about The Business Strategy Game and suggestions for using itsuccessfully in your course. Here is a quick reference guide to the contents: A Birdseye View of The Business Strategy Game ............................................................................. 3 Special Business Strategy Game Features and Extras ..................................................................... 8 The Teaching/Learning Benefits of Using The Business Strategy Game in YourCourse .......... 11 Getting Ready to Launch The Business Strategy Game for Your Course .................................... 12 Scheduling Decision Rounds ........................................................................................................ 12 How Many Co-Managers Should each Company Have? ............................................................ 13 Should You RequireParticipants to Take Quiz 1 and Quiz 2?................................................... 14 Should You Assign a 3-Year Strategic Plan?............................................................................... 15 Should You Require a Company Presentation? .......................................................................... 16 Should You Assign an End-Game Peer Evaluation?.................................................................. 17 The Course Setup Procedure.............................................................................................................. 18 How Do Class Members Register and Gain Access to the BSG Website? ................................... 19 How Much Should the BSG Exercise Count in the Total Course Grade? ..................................... 20How Company Performances Are Scored......................................................................................... 21 How Each Company’s Performance on the 3-Year Strategic Plan Is Scored................................ 28 The Administration Menu .................................................................................................................... 30 Tips for SuccessfullyUsing The Business Strategy Game ............................................................ 35

How Much Time Will You Have to Spend? One of the biggest factors probably weighing on your mind
if you are contemplating being a first-time user is “how much time will it take me to learn about The Business Strategy Game and then conduct the BSG exercise for my course?” Here are some honest estimatesof what you can expect: • It will take anywhere from 30 minutes to an hour for you to print and skim through this Instructor’s Guide (spend most of your time on the first 20 pages) and the Player’s Guide (if you want to explore what running a BSG company is all about from a student perspective—but this can be deferred until later if you wish). It will, of course, take a couple of hours to reallydigest the contents of both Guides. However, there’s a 4-page Quick Guide to Getting Started (see the link in the Instructor Support section of your Instructor Center page) that speeds the gear-up process and allows you to peruse a hard copy of the Instructor’s Guide at your leisure. • To launch BSG for your course, you must complete a 4-step Course Setup procedure that entails specifying the...