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A Model of Corporate Knowledge Management
Executive Summary Knowledge and knowledge creation are becoming prime assets, like natural resources, of every competitive company in the knowledge-age. These knowledge assets originate in the creative minds of employees and managers within the organization. To tap into this rich resource, companies are investing considerable amounts of money and timeinto developing knowledge management systems to capture, store, and retrieve knowledge. Information stored in computer systems or documents is only useful if employees know how to access it. Concept maps are effective visualization tools for representing knowledge of any domain. In addition, concept maps are a learning tool and access point for the domain of knowledge represented. In simplisticform, they provide a graphic interface into the structure and relationships of knowledge. At the next level of sophistication, the software used to make concept maps becomes the knowledgebase storage system. Research findings support the effectiveness of concept maps as a thinking and visualization tool that empowers the user (learner) to more effectively use knowledge. This project is comprised ofthree concept maps, Knowledge Management, Concept Mapping, and Concept Maps as Knowledge Management Tools along with the corresponding narrative that explains the relationship of elements in the concept map. The purpose of this project is to present a basic model and demonstrate the feasibility of using a concept map as a knowledge management tool. The project is presented in paper and electronicform. In electronic form, there are more related concept maps to view than the three presented in this paper presentation. The Inspiration (Mac) files on the attached Zip disk add a deeper level of relationship allowing the user to hyperlink from one concept map to another. Instructions are included in Appendix A.

Steven J. McGriff October 2000 Final Project /INSYS 597B /Corporate InstructionalSystems Dr. Frank Dwyer Instructional Systems, The Pennsylvania State University

A Model of Corporate Knowledge Management

Concept map: Knowledge Management Narrative Concept map: Concept Mapping Narrative Concept map: Concept Maps as Knowledge Management Tools Narrative Appendix A



Concept Mapping

hyperlink to concept map: "Concept Mapping"facilitated by

from tacit to tacit knowledge

from explicit to explicit knowledge

from tacit to explicit knowledge
most useful cycles back

from explicit to tacit knowledge

so-so useful

Explicit Tacit

The Spiral of Knowledge
describes relationship of

tangible intangible


conversion process only two visually represented by

Organizational culture
processbegins with



shaped by


deals with


cycles back


Knowledge Management



benefits from


is critical to organizations

stored for



is categorized by

facilitated by and supports

Global development Access to intellectual resources Competitiveadvantage





for is aspect of about info about access includes to gain about people is hallmark of
hyperlink to concept map: "Knowledge Management & Concept Maps"

Document management

Information technology

Enhance collaboration


Organizational learning

depends on

Organizational intelligence

Improve productivity

toKEY: primary links

secondary links

hyperlink to a concept map
October 2000

Steven J. McGriff Instructional Systems, Pennsylvania State University

Knowledge Management


Knowledge Management — Introduction Kim Cameron wrote in 1989 that increases in knowledge, complexity, and turbulence in postindustrial environments will place enormous strain on managers. To underscore that...
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