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Ki-Joon Back, Kansas State University Bo Bernhard, University of Nevada, Las Vegas

Hashimoto: Casino Management: A Strategic Approach

© 2008 Pearson Education, Upper Saddle River, NJ 07458. AllRights Reserved.

Social Benefits
• Benefits at the Community Level

 Casinos at Large

Increase job opportunities
Support community programs such as:
 

Teaching classes at localcommunity colleges Helping senior citizens defray medical and utility costs

Hashimoto: Casino Management: A Strategic Approach

© 2008 Pearson Education, Upper Saddle River, NJ 07458. All RightsReserved.

 Benefits at the Individual Level

Provide self-contained, party atmosphere that allows for a break from routine Provide stress relief

Provide an intimate place to “play” withsecurity and confidence
AGA found customers come for fun and entertainment

Provide a valuable social activity to engage in with family and friends
NOTE:
Whatever the actual benefits of casinogambling, the public perceptions of social benefits are not always stable.
Hashimoto: Casino Management: A Strategic Approach

© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.Social Costs
 Gambling: The Downside

Few of society’s complaints of gambling have endured over the years. The morality issue is no longer as resonant, as gambling is no longer viewed assinful.

Las Vegas is the most popular place to visit in the U.S.
The issue of “getting something for nothing”

from gambling no longer seems to upset as many as it once did.
Hashimoto: CasinoManagement: A Strategic Approach

© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.

Yesterday: Historical Problems
 Religious institutions defined public life; theyhelped identify the problem gambler.
 Moral institutions contributed substantially to the

problems that excessive gamblers experienced.
 Gambling problems have existed for a long time  These...