How does the idea about ladies floor influence perception of bella sky hotel among potential future customers?

TABLE OF CONTENTS
1. Problem statement ……………................................................................................................. 3
1.1 Motivation …............................................................................................................................. 3
1.2 Research question (all group).................................................................................................... 4
1.3 Objectives .............................. ................................................................................................... 4
1.4 Interpretation ............................................................................................................................. 4
1.5 Scope.......................................................................................................................................... 5
2. Methodology ………………....................................................................................................... 5
2.1 Theory and model used ............................................................................................................... 5
2.2 Data collection............................................................................................................................ 5
2.3 Structure …................................................................................................................................. 7
2.4 Criticism of sources and methodology …….............................................................................. 7
3. Descriptionof Bella Sky Hotel ...……….................................................................................... 8
4. Secondary data ............................................................................................................................ 9
4.1 Articles and forums analysis ……… .......................................................................................... 9
5. Primarydata ............................................................................................................................... 11
5.1 Analysis of focus groups ………. .............................................................................................. 11
5.2 Analysis of questionnaires……................................................................................................. 13
6. Service Management System linked with 7P’s model …………………................................ 19
7. Conclusions ………... …............................................................................................................. 24
Appendix 1: questions for focus group ............................................................................................ 26
Appendix 2: pictures forsentence complementation …………………........................................... 27
Appendix 3: request ......................................................................................................................... 28
Appendix 4: questionnaire ............................................................................................................... 29
Appendix 5: results ofquestionnaire ............................................................................................... 32
List of sources ................................................................................................................................. 41







1. PROBLEM STATEMENT

1.1 Motivation
Before we chose our topic, we started to find out what would be the most interesting toresearch within hospitality and tourism. In our group we had different ideas and interests and we could not choose both hospitality and tourism. So we decided to focus on hospitality, and within that we chose a hotel. We wanted to focus on Top 10 Luxury hotels in Copenhagen, but all 5 star hotels, such as Radisson Blu Royal Hotel, are quite similar. So we chose Bella Sky Comwell Hotel, which is...