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EXPORT WORKSHOP

MARIA FERNANDA PINZON
GUIOMAR ÂNGULO
JOSE ANTONIO FERNANDEZ
JAIME CAMILO GIRLADO
GUSTAVO A. CHARRY

SUBMITTED TO:
CESAR DIAZ MOYA

UNIVERSITY OF IBAGUE
ECONOMIC AND ADMINISTRATIVE SCIENCES
INTERNATIONAL BUSINESS ADMINISTRATION
INTERNATIONAL BUSINESS II
SEVENTH SEMESTER
IBAGUE

TABLE OF CONTENTS

1. COMPANY INFORMATION
1.1 Background
1.1.1 NIT
1.1.2Name
1.1.3 Social Object
1.1.4 Mission y Vision
1.2 Infrastructure
1.3 Location
1.4 Export Potential
1.5 Reasons for exporting

2. MARKET CHOICE
2.1 Product
2.1.1 Technical Board (Product Description)
2.1.2 Custom Code Description
2.2 Market Pre-Choice
2.2.1 Foreign Trade (Destination of Colombian X)
2.2.2 Country Profiles (Cultural, Commercial, Political, Economicaffinity-Attractiveness)
2.2.3 Tariff Preferences (Commercial Agreements)
2.2.4 Competitor countries (Suppliers)
2.2.5 Transport Availability
2.2.6 Product Entry Demands (Custom Restrictions)
2.2.7 Market Choice Matrix

3. COMMERCIAL STRATEGY
3.1 Trading Strategies
3.2 Potential Clients
3.3 Transportation
3.4 Supply Analysis
3.5 Demand Analysis
3.6 Packaging Analysis
3.7 Export Price (Matrix)
3.8Export Costs (Matrix)

4. CONCLUSSIONS

COMPANY INFORMATION
1.1 Background
TOLIMA OF FERTILIZERS LTD. It was created in 2000 by a group of Agricultural Engineers graduated from the University of Tolima in the city of Ibague (Colombia), who found the idea of creating a product that will revolutionize the techniques and products of fertilization in the region.

In December 2003 theorganization changed its name and is now internationally traded TOLIMA OF FERTILIZERS LTD. Ó C.I. FERTITOL LTDA, producers and marketers of fertilizers for all types of crop farming.

1.2.1 NIT 809007316
1.2.2 Name C.I. FERTITOL LTDA.
1.2.3 Mission y Vision
MISION
We are a Colombian company dedicated to the production and marketing of fertilizers for all types ofcrop farming, with the aim of consolidating and positioning our organization both nationally and internationally, offering products and services that contribute to the strengthening of our business clients.

VISION
We hope to be at 2009 a signature recognized nationally and internationally dedicated to the production and marketing of fertilizers as pillars bearing the continuous improvement inproducts and services, implementation and maintenance of new technologies and the strengthening and improvement in the orientation of human capital and teamwork.

1.2 Infrastructure
Our offices and our production plant are located in the same place, adding a total area of six hundred six (606) mt2 located on two floors:

First floor: an area of two hundred and ninety-nine (299) mt2, islocated where the production plant and warehouse storage.
Second floor: an area of three hundred seven (307) mt2, where the offices are located.

Offices

Crops

1.3 Location
C.I. FERTITOL LTDA, is located in the city of Ibagué (Colombia) at the Agro-Industrial Complex Coffee Picaleña, Km. 16 in the road that leads Ibagué, Bogota.

1.4 Export potential
The company wascreated to satisfy the local market and for exporting. The production capacity is 42,000 kg. At one year, our product is up to date all documents and production licenses and registration of sale issued by the ICA, regulator of products for agribusiness. Where export expectation is 10% of the production at 2010.
1.5 Reasons for exporting
- Actually all the countries are looking for productsthat help to conserve the natural environment and to get a better and bigger land production. For this reason Fertitol is creating the way to take this organic product to countries where it is needed, and where the local production is not enough.
- Experts are recommending to use foliar fertilizer because it helps easily and fast to correct problems, gets better quantity of production, and it is...
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