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monster.com, the world´s biggest online job-search. shows how electronic marketplace reach more people and can offer more efficiency than physical market: monster has a long record of profitability.jeeff taylor. who launched the site in 1994, says that the Monnster.com name is the firm´s "single most important success factor". it introduces an image of youthful fun in what is basically aboring business. supporting the brand is a big advertising budget which accounts for a quarter of the firm´s costs. he runs expensive ads during key sporting events such as the Super Bowl.
Job-seekerssupply resumés and employers to scan then or to post job ads. most of the services that job-seekers get are free, but the have to pay for a service that allows the to, contact each other for advice andcareer management. they can use this service to ask each other questions about, say, what it is like to work for a firm that they are thinking for joining.
the main contribution of Monster has been tospeed up hiring and vastly increase the accuracy of the job-search process. "you can post A JOB AT 2PM and get your first response at 2:01", mr taylor says proudly. And an employer who knows exactlywhat he wants can use Monster´s filters to search vast numbers of resumes with precise accuracy. Monster is a serious threat to newpapers. which historically made 40% of their revenues from carryingads, up to half of which were for staff. Headhunting firms have also lost business, because demand for their help in filling lower-level jobs has fallen.
the online job market works well for workersand employers who know what they want. it works badly for people who are unsure. check that your resume says clearly what kind of job you want. the filters will then make sure that ir reaches theright human resource departments


monster.com, la mayor línea de búsqueda de empleo en el mundo. muestra cómo el mercado electrónico a llegar a más personas y puede ofrecer más eficiencia que el...