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Project II Major Assignment

Nowadays, marketing is all around us. According to Yankelovich, a market research firm, an estimate person sees 5,000 advertisements a day. However, 30 years ago, theestimate person was in touch with 2,000 ads a day. Specialists say that this change is because marketing and advertising are now out of control. Today, ads sell more products than any other marketstrategy. However, many of them are huge exaggerations of daily events, somehow these catch the viewer’s attention and make them buy the product. Most commercials tend to use fallacies to raise saleswhile they are promoting their outcome. The commercial that will be analyzed is called “Happy Grad” which shows the exaggeration of a teenager’s reaction when he sees a brand new car.

This commercialis about a teenager whose parents are going to give him a present for his graduation. At the moment their parents show him his gift he gets very excited and starts to screams like crazy for a very longtime, because what he only sees is a brand new car, consequently he thinks that this was his parents’ present. The problem was that his real present was just a new fridge, but due to the new car inthe back of his it, this was invisible for him.

The Chevrolet Company from General Motors created this commercial for the Super bowl XLVI on 2012. On this advertisement the car that is beingpromoting is a new yellow Camaro from Chevrolet. During this commercial they used many fallacies, the company with the purpose to call the attention of the public and to sell more this product. The fallacythat is used the most is exaggeration, this is reflect on the teenager reaction, for the reason that it is not common to react that way when a person sees a this type of car.

Many companies usefallacies in order to sell more products, which is a very helpful strategy. Now every company has a certain type of costumers which they want to sell their merchandise to. The target market is to whom...