"Jihad vs mcworld".

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  • Publicado : 22 de marzo de 2011
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Definitions of Barber´s two primary metaphors “McWorld” and “Jidah”

In his work Benjamin R.Barber defines two tendencies which go in opposite directions. According with his paper “McWorld”represents the worldwide consumerism, the neo-liberalism societies or the Western cultural ideals and “Jidah” represents cultural and religious fundamentalism where are included all Islamic cultures.Therefore, in my point of view, with the title of his work “McWorld vs Jidah” he write a metaphor which want to mean “religious and cultural fundamentalism versus worldwide consumerism is at the heart ofthe conflict between the Western and Islamic cultures.

Core issues about resistance to globalization.

This two tendencies as I wrote above go in opposite directions.
On one hand, McWorld defendsthe globalization and is led by four imperatives: a market imperative, a resource imperative, an information-technology imperative, and an ecological imperative.
The market imperative, as Barberstates, pushes against national boundaries in search of an international economic imperium, reinforces the quest for international peace and stability international economy, tends to a global marketwhich demands a common language and a common currency and creates common behaviors between costumers from everywhere. The resource imperative talks about the dependency which exist between the nations,Barber wrote: “Every nation, it turns out, needs something another nation has; some nations have almost nothing they need”. The information-technology imperative regards to the new advances intechnology, that on one hand have created interactive communications and information network and don´t understand about boundaries, therefore it reinforces the open societies, but on the other hand Barber seesin it a new way of manipulation and covert control. And the last, the ecological imperative which is not totally fair and hypocrite since modernized nations try to slam the door behind them,...
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