Kpi starbucks

POLITECNICO DI MILANO

MANAGEMENT CONTROL SYSTEMS COMPANY ANALYSIS

PROFESSOR: ARNABOLDI MICHELA

POLITECNICO DI MILANO

MCS

1

CHAPTER 1 INTRODUCTION ......................................................................................................... CHAPTER 2 CONTEXT AND COMPANY ANALYSIS ................................................................. 2.1 SWOT Analysis ofStarbucks……………. .................................................... CHAPTER 3 CHOICE OF INDICATORS AND BALANCED SCORECARD.................................. 5 3.1. Financial Perspective............................................................................................. 5 3.2. Customer Perspective............................................................................................ 63.3. Internal Process Perspective.................................................................................. 6 3.4. Learning and Growth Perspective......................................................................... 7 CHAPTER 4 PERFORMANCE ANALYSIS............................................................................................7
CHAPTER 5

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CONCLUSION...................................................................................................................22 REFERENCES ................................................................................................................. 23 ANNEXES ......................................................................................................................... 23 5.1 Balance Scorecard................................................................................................23 5.2 5.3 Strategy Map ........................................................................................................28 Financial Values ...................................................................................................28

POLITECNICO DI MILANO

MCS

2

CHAPTER 1Introduction
This report gives aid to people who is in charge of decision making process of Starbucks and the third parties. Analyzing and building a strategy for such a big multinational company is not an easy process so that this report is tried to be done by paying attention to many perspectives. In this report , the main objective is the construction of a scorecard for analyzing a multinationalcompany. This report is carried out by several sections, firstly, the introduction section presents the main objective of this report. After that,in the context and company analysis section, it is tried to identify the critical success factors by SWOT analysis for this company for implementing the right strategy. In the later section, definition of indicators and balanced scorecard, it is tried toselect the each right group of indicators that are included in the scorecard and build the balanced scorecard. The performance analysis of these indicators is done in the next section, in which the analysis is made by using over-time and benchmarking with the other entity called Caribou Coffee. Finally, a brief conclusion is made generally about Starbucks. At the end,it is followed by the referencesand the annexes with additional information.

CHAPTER 2 Context and company analysis
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington, United States. Starbucks is the largest coffeehouse company in the world with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 inJapan. While analyzing a company, it is too crucial to identify company’s critical success factors for managing that company. One of the first steps in implementing strategy is to identify the critical success factors that the firm must focus on to be successful. SWOT analysis is a systematic procedure for identifying a firm’s critical success factors: its internal strengths and weaknesses and its...