A new animation system will allow players to "drag fallen comrades into safetyand mount weapons on almost any part of the terrain". Players will be able to use vehicles during the campaign, but their use will be limited.
In the first part of the campaign, player will take on the role of Staff Sergeant Henry 'Black' Blackburn, a member of the United States Marine Corps stationed along the Iran/Iraq border. An earthquake hits the region, though its total effectis unknown. SSgt Blackburn, also known as "Black", leads the same five-man squad on a mission to locate, find and safely return a US investigating elite squad, who's last known position was in a "bad part of town" when they lost contact. They are assisted by other U.S. Marines, but earthquakes and the Iraqi-Iranian allied army (also known as "Peoples Liberation Resistance" or PLR) stand intheir way.
Battlefield 3's lead platform is the PC rather than a console. The reason for this is that the Battlefield series began on PC and DICE is staying true to its largest target user community.
Battlefield 3 will use a new Frostbite engine built from scratch. Known as Frostbite 2, it will deliver more advanced destruction, sound, and graphics than previousversions. The updated Frostbite 2 engine can realistically show how a seven-story building would collapse during an earthquake in a pile of smoke and debris.
On 30 July 2010, EA announced that purchasers of the Limited Edition and Tier 1 Edition of Medal of Honor for the PC, Xbox 360 and PlayStation 3 will receive an invitation to the beta contingent on Beta availabilitywithin 1 year of Medal of Honor's release on 12 October.
EA CEO John Riccitiello stated that Battlefield 3 is aimed at competing with the Call of Duty series. "This November, we're launching Battlefield 3. It's going up against the next Call of Duty, which is presently the #1 game in the game industry," he said. "A game that last year did $400 million dollars in revenueon day one. Battlefield 3 is designed to take that game down." EA is planning on spending over $100 million dollars on a marketing campaign for Battlefield 3. Frank Gibeau, president of Electronic Arts' EA Games label, stated that Battlefield 3 is a "flat out superior" product to blockbuster FPS Call of Duty. EA has also said it’s going on the "offense" in regards to its marketing on...