Lefties
Páginas: 5 (1150 palabras)
Publicado: 21 de mayo de 2011
LEFTIES PROPOSAL MADRID, 19/5/2011
Index
→ The Agency → Lefties → Lefties Factory → Our Staff → Our clients
THE AGENCY
IS A SMALL AGENCY WITH GREAT IDEAS...
The Agency
What we do??
→ Off-line and On-line advertising
The Agency
What we do??
→ Off-line and On-line advertising → Communication strategies
The Agency
What we do??
→ Off-line and On-line advertising →Communication strategies → Graphic design
The Agency
What we do??
→ Off-line and On-line advertising → Communication strategies → Graphic design → Web design
The Agency
What we do??
→ Off-line and On-line advertising → Communication strategies → Graphic design → Web design → Social Media Marketing
The Agency
What we do??
→ Off-line and On-line advertising → Communicationstrategies → Graphic design → Web design → Social Media Marketing → Branding
The Agency
What we do??
→ Off-line and On-line advertising → Communication strategies → Graphic design → Web design → Social Media Marketing → Branding → Events
BUT...
BUT...
WHAT MAKES US DIFFERENTS?
The Agency
What defines us?
Closeness We are not a big agency, but we are a great agency
TheAgency
What defines us?
Closeness We are not a big agency, but we are a great agency Customization There are no hierachies, all the staff works with the client
The Agency
What defines us?
Closeness We are not a big agency, but we are a great agency Customization There are no hierachies, all the staff works with the client Vanguard We work to offer the client what he has not yet The Agency
What defines us?
Closeness We are not a big agency, but we are a great agency Customization There are no hierachies, all the staff works with the client Vanguard We work to offer the client what he has not yet Efectiveness We use creativity to achive the objectives of the client
SO...
WE TURN CREATIVITY AND EFFECTIVENESS INTO THE TWO SIDES OF THE SAME COIN
The AgencyAwards
→ 1 Sol de Oro → 2 Soles de Plata → 1 Sol de Bronce → 2 Cdc
LEFTIES
Lefties
What is Lefties?
→ Outlet that belongs to INDITEX Group
Lefties
What is Lefties?
→ Outlet that belongs to INDITEX Group → Born in the late 1990s
Lefties
What is Lefties?
→ Outlet that belongs to INDITEX Group → Born in the late 1990s → Clothing of INDITEX brands
Lefties
What isLefties?
→ Outlet that belongs to INDITEX Group → Born in the late 1990s → Clothing of INDITEX brands → Own Basics Collection
BUT...
BUT...
LEFTIES HAS SOME NEEDS...
GREATER BRAND AWARENESS
TO HAVE A WEBSITE
TO GENERATE PUBLICITY IN THE MEDIA
GREATER PRESENCE IN SOCIAL SITES
AND THE THREAT OF A BIG COMPETITOR...
AND THE THREAT OF A BIG COMPETITOR...
LeftiesCompetitors
→ Primark, the most direct competitor, is the chain of clothing that makes shadow to Lefties → Is installed at the establishments of more than 4,000 square metres → Offers the latest trends in fashion to incredible prices → The prices are 60% lower than those of the middle segment of the market, such as Zara or H&M → Using the way of major hypermarkets: large volumes, high rotationof product and low margins → Offers a range of articles superior to Lefties
SO LEFTIES MUST STREGNHTEN THE BRAND
SO LEFTIES MUST STREGNHTEN THE BRAND
AND RAISE AN ACTION PLAN
A NEW PROPOSAL
SOMETHING INNOVATIVE
DESIGNED FOR CUSTOMERS
LEFTIES FACTORY
Lefties Factory
Concept
→ Sets of clothes designed by clients
Lefties Factory
Concept
→ Sets of clothesdesigned by clients → Showed on the web site that will be designed for Lefties
Lefties Factory
Concept
→ Sets of clothes designed by clients → Showed on the web site that will be designed for Lefties → It shall inform in social networks about the new initiative to invite those who are interested in participating
Lefties Factory
Key associations
→ Customers create new designs...
Index
→ The Agency → Lefties → Lefties Factory → Our Staff → Our clients
THE AGENCY
IS A SMALL AGENCY WITH GREAT IDEAS...
The Agency
What we do??
→ Off-line and On-line advertising
The Agency
What we do??
→ Off-line and On-line advertising → Communication strategies
The Agency
What we do??
→ Off-line and On-line advertising →Communication strategies → Graphic design
The Agency
What we do??
→ Off-line and On-line advertising → Communication strategies → Graphic design → Web design
The Agency
What we do??
→ Off-line and On-line advertising → Communication strategies → Graphic design → Web design → Social Media Marketing
The Agency
What we do??
→ Off-line and On-line advertising → Communicationstrategies → Graphic design → Web design → Social Media Marketing → Branding
The Agency
What we do??
→ Off-line and On-line advertising → Communication strategies → Graphic design → Web design → Social Media Marketing → Branding → Events
BUT...
BUT...
WHAT MAKES US DIFFERENTS?
The Agency
What defines us?
Closeness We are not a big agency, but we are a great agency
TheAgency
What defines us?
Closeness We are not a big agency, but we are a great agency Customization There are no hierachies, all the staff works with the client
The Agency
What defines us?
Closeness We are not a big agency, but we are a great agency Customization There are no hierachies, all the staff works with the client Vanguard We work to offer the client what he has not yet The Agency
What defines us?
Closeness We are not a big agency, but we are a great agency Customization There are no hierachies, all the staff works with the client Vanguard We work to offer the client what he has not yet Efectiveness We use creativity to achive the objectives of the client
SO...
WE TURN CREATIVITY AND EFFECTIVENESS INTO THE TWO SIDES OF THE SAME COIN
The AgencyAwards
→ 1 Sol de Oro → 2 Soles de Plata → 1 Sol de Bronce → 2 Cdc
LEFTIES
Lefties
What is Lefties?
→ Outlet that belongs to INDITEX Group
Lefties
What is Lefties?
→ Outlet that belongs to INDITEX Group → Born in the late 1990s
Lefties
What is Lefties?
→ Outlet that belongs to INDITEX Group → Born in the late 1990s → Clothing of INDITEX brands
Lefties
What isLefties?
→ Outlet that belongs to INDITEX Group → Born in the late 1990s → Clothing of INDITEX brands → Own Basics Collection
BUT...
BUT...
LEFTIES HAS SOME NEEDS...
GREATER BRAND AWARENESS
TO HAVE A WEBSITE
TO GENERATE PUBLICITY IN THE MEDIA
GREATER PRESENCE IN SOCIAL SITES
AND THE THREAT OF A BIG COMPETITOR...
AND THE THREAT OF A BIG COMPETITOR...
LeftiesCompetitors
→ Primark, the most direct competitor, is the chain of clothing that makes shadow to Lefties → Is installed at the establishments of more than 4,000 square metres → Offers the latest trends in fashion to incredible prices → The prices are 60% lower than those of the middle segment of the market, such as Zara or H&M → Using the way of major hypermarkets: large volumes, high rotationof product and low margins → Offers a range of articles superior to Lefties
SO LEFTIES MUST STREGNHTEN THE BRAND
SO LEFTIES MUST STREGNHTEN THE BRAND
AND RAISE AN ACTION PLAN
A NEW PROPOSAL
SOMETHING INNOVATIVE
DESIGNED FOR CUSTOMERS
LEFTIES FACTORY
Lefties Factory
Concept
→ Sets of clothes designed by clients
Lefties Factory
Concept
→ Sets of clothesdesigned by clients → Showed on the web site that will be designed for Lefties
Lefties Factory
Concept
→ Sets of clothes designed by clients → Showed on the web site that will be designed for Lefties → It shall inform in social networks about the new initiative to invite those who are interested in participating
Lefties Factory
Key associations
→ Customers create new designs...
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