Lefties

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  • Publicado : 21 de mayo de 2011
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LEFTIES PROPOSAL MADRID, 19/5/2011

Index
→ The Agency → Lefties → Lefties Factory → Our Staff → Our clients

THE AGENCY

IS A SMALL AGENCY WITH GREAT IDEAS...

The Agency

What we do??
→ Off-line and On-line advertising

The Agency

What we do??
→ Off-line and On-line advertising → Communication strategies

The Agency

What we do??
→ Off-line and On-line advertising →Communication strategies → Graphic design

The Agency

What we do??
→ Off-line and On-line advertising → Communication strategies → Graphic design → Web design

The Agency

What we do??
→ Off-line and On-line advertising → Communication strategies → Graphic design → Web design → Social Media Marketing

The Agency

What we do??
→ Off-line and On-line advertising → Communicationstrategies → Graphic design → Web design → Social Media Marketing → Branding

The Agency

What we do??
→ Off-line and On-line advertising → Communication strategies → Graphic design → Web design → Social Media Marketing → Branding → Events

BUT...

BUT...

WHAT MAKES US DIFFERENTS?

The Agency

What defines us?
Closeness We are not a big agency, but we are a great agency

TheAgency

What defines us?
Closeness We are not a big agency, but we are a great agency Customization There are no hierachies, all the staff works with the client

The Agency

What defines us?
Closeness We are not a big agency, but we are a great agency Customization There are no hierachies, all the staff works with the client Vanguard We work to offer the client what he has not yet The Agency

What defines us?
Closeness We are not a big agency, but we are a great agency Customization There are no hierachies, all the staff works with the client Vanguard We work to offer the client what he has not yet Efectiveness We use creativity to achive the objectives of the client

SO...

WE TURN CREATIVITY AND EFFECTIVENESS INTO THE TWO SIDES OF THE SAME COIN

The AgencyAwards

→ 1 Sol de Oro → 2 Soles de Plata → 1 Sol de Bronce → 2 Cdc

LEFTIES

Lefties

What is Lefties?
→ Outlet that belongs to INDITEX Group

Lefties

What is Lefties?
→ Outlet that belongs to INDITEX Group → Born in the late 1990s

Lefties

What is Lefties?
→ Outlet that belongs to INDITEX Group → Born in the late 1990s → Clothing of INDITEX brands

Lefties

What isLefties?
→ Outlet that belongs to INDITEX Group → Born in the late 1990s → Clothing of INDITEX brands → Own Basics Collection

BUT...

BUT...

LEFTIES HAS SOME NEEDS...

GREATER BRAND AWARENESS

TO HAVE A WEBSITE

TO GENERATE PUBLICITY IN THE MEDIA

GREATER PRESENCE IN SOCIAL SITES

AND THE THREAT OF A BIG COMPETITOR...

AND THE THREAT OF A BIG COMPETITOR...

LeftiesCompetitors
→ Primark, the most direct competitor, is the chain of clothing that makes shadow to Lefties → Is installed at the establishments of more than 4,000 square metres → Offers the latest trends in fashion to incredible prices → The prices are 60% lower than those of the middle segment of the market, such as Zara or H&M → Using the way of major hypermarkets: large volumes, high rotationof product and low margins → Offers a range of articles superior to Lefties

SO LEFTIES MUST STREGNHTEN THE BRAND

SO LEFTIES MUST STREGNHTEN THE BRAND

AND RAISE AN ACTION PLAN

A NEW PROPOSAL

SOMETHING INNOVATIVE

DESIGNED FOR CUSTOMERS

LEFTIES FACTORY

Lefties Factory

Concept

→ Sets of clothes designed by clients

Lefties Factory

Concept

→ Sets of clothesdesigned by clients → Showed on the web site that will be designed for Lefties

Lefties Factory

Concept

→ Sets of clothes designed by clients → Showed on the web site that will be designed for Lefties → It shall inform in social networks about the new initiative to invite those who are interested in participating

Lefties Factory

Key associations
→ Customers create new designs...
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