Licenciada En Idioma Ingles

SUMMARY

Don’t exist study’s in the hole of Loja to guided adequately the productive activity of familiar rodent with chain focus of chain approach; for the activity has technicaland financial support, especially for small and medium producers.
This research work was realized in the Loja city; where It was studied the offer demand and competence, through theobtaining of primary and secondary information; in which was estimated the size and characteristics of the market.
There were analyzed and identified actual and potential marketsas well as needs of the customers and opportunities, that sector has for the production and market of rodent.
The 70% of the production is belongs to the families, the most is forconsumption and sell, the exedent of the restaurant that buy the product in an average at 160 a familiar rodent weekly.
Which generates additional income for their homes is considered to bean exclusive meat, for special events, homages by its high price and preparation time so that consumers prefer to taste in broilers. The market research to showed that the business isviable for existence of a unmet demand of 29.028.35 roast and that the financial analysis established very good profitability between the three items analyzed ( vivid, slaughteredstews)
The company “Señor Cuy” is able to capture the 50,27% of the unmet demand.
Is anticipated to implement the company in the following way a) vivid roast to will star with 64female roast by week during two months, to have a constant production and be able to sell it weekly.
b) roast slaughtered will be chosen the best familiar roast of the production tobe packed to empty featured in presentation of a unit. C) stews roast will be the best familiar roast of the production to be prepared and will be offered in different ways.