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Case Study : Goodweek Tires, Inc

GOODWEEK TIRES, INC
My attempt for case study "The Goodweek Tires, Inc" from Corporate Finance Book, Stephen A.Ross, Randolph W.Westerfield and Jeffrey Jaffe, Ninth Edition;

After extensive research and development, Goodweek Tires, Inc has recently developed a new tire, the Super Tread, and must decide whether to make the investment necessary to produceand market it. The tire would be ideal for drivers doing a large amount of wet weather and off – road driving in addition to normal freeway usage. The research and development costs so far have totaled about $10 million. The Super Tread would be put on the market beginning this year, and Goodweek expects it to stay on the market for a total of four years. Test marketing costing $5 million has shownthat there is a significant market for a Super Tread – type tire.

As a financial analyst at Goodweek tires, you have been asked by your CFO, Adam Smith, to evaluate the Super Tread project and provide recommendation on whether to go ahead with the investment. Except for the initial investment that will occur immediately, assume all cash flows will occur at year – end.

Goodweek must initiallyinvest $140 million in production equipment to make the Super Tread. This equipment can be sold for $54 million at the end of four years. Goodweek intends to sell the Super Tread to two distinct markets:
* The original equipment manufacturer (OEM) market: The OEM market consists primarily of the large automobile companies (Like General Motors) that buy tires for new cars. In the OEM market,the SuperTread is expected to sell for $38 per tire. The variable cost to produce each tire is $22.
* The replacement market: The replacement market consists of all tires purchased after the automobile has left the factory. This market allows higher margins; Goodweek expects to sell the SuperTread for $59 per tire there. Variable costs are the same as in the OEM market.
 Goodweek Tiresintends to raise prices at 1 percent above the inflation rate; variable costs will also increase at 1 percent above the inflation rate. In addition, the SuperTread project will incur $26 million in marketing and general administration costs the first year. This costs is expected to increase at the inflation rate in the subsequent years.

Goodweek’s corporate tax rate is 40 percent. Annual inflation isexpected to remain constant at 3,25 percent. The company uses a 15,9 percent discount rate to evaluate new product decisions. Automotive industry expect automobile manufacturers to produce 5,6 million new cars this year and production to grow at 2,5 percent per year thereafter. Each new car needs four tires ( the spare tires are undersized and are in different category). Goodweek Tires expectsthe SuperTread to capture 11 percent of the OEM market.

Industry analyst estimate that the replacement tire market size will be 14 million tires this year and that it will grow at 2 percent annually. Goodweek expects the SuperTread to capture an 8 percent market share.

The appropriate depreciation schedule for the equipment is the seven – year MACRS depreciation schedule. The immediate initialworking capital requirement is $9 million. Thereafter, the net working capital requirements will be 15 percent of sales. What are the NPV, payback period, discounted payback period, IRR and PI on this project?

The Summary:

·    The research and development costs so far have totaled about $10 million already incurred.
* ·Goodweek expects the Super Tread to stay on the market for a totalof four years.
* ·Test marketing costing $5 million.
 Data given regarding the project are:
* Equipment cost: Goodweek must initially invest $140 million in production equipment to make the Super Tread. This equipment can be sold for $54 million at the end of four years.
* Selling and variable cost: In the OEM market, the SuperTread is expected to sell for $38 per tire. The...