Liderazgo Tribal

“The CEO is not in charge of the company. The values are. If, at the end of our careers, we have Dave Logan not passed along positive values, we have abdicated our leadership role.”

Tribal Leadership:
Leveraging Natural Groups To Build Organizations That Thrive
A March 04, 2009 Management Forum Series presentation by

D a ve L o g a n
Synopsis by Rod Cox
“People always form tribes, andthe dominant cultural stage (of the tribe) determines effectiveness. The way to move the entire tribe’s performance to the next level is to move the critical mass to the next stage. This process involves moving many people upward, individually, by facilitating them to use a different language, and to shift their behavior accordingly. As that happens, the tribe itself will produce a new,self-sustaining culture.” “Each person in this tribe is on a journey through the stages, and the tribe makes that journey long or short. The job (of) a Tribal Leader is to expedite this journey for each person, so that a new critical mass forms. When that happens, the tribe will see itself as a tribe and embrace you as the leader. This is Tribal Leadership in a nutshell.” Citing a continuing thread of badnews about organizations that are underperforming. Logan notes that organizations are under assault. “If the goal of any leader is to make the organization more effective, then he needs to move the organizational culture forward from where it now is. Past attempts have often focused on strategy. But culture eats strategy for breakfast.” Simply said, a leader cannot effectively implement a strategythat is inconsistent with the organizational culture. At best, it will be confusing; at worst, disastrous. This approach is different than regular approaches to organizational effectiveness, and it explains why most change initiatives fail. In this ! ! ! ! ! Management Forum Series presentation, Logan focuses on: Assessing your organization’s performance Improving the effectiveness of your cultureTaking the first critical steps in building a higher level culture Identifying shared values in your organization And building upon shared values to build a world-class culture capable of innovation and performance in any market.

Dave Logan is co-founder and senior partner at CultureSync, a management consulting firm specializing in cultural change, strategy, and negotiation. The company’sclients include Intel, Colliers International, American Express, Prudential, and Health Net. Logan is also a faculty member at the Marshall School of Business at USC where has served as Associate Dean of Executive Education. He currently teaches Leadership and Negotiation at the school, and is best-selling author or co-author four books, including Tribal Leadership: Leveraging Natural Groups to Builda Thriving Organization (2008) and The Three Laws of Performance (2009). His powerful, high-energy Portland, Oregon Management Forum Series presentation was drawn from Tribal Leadership. It includes concepts and quotes from that book as well as ideas, presentation methods, quotes, and attendee comments from the seminar.

Executive Forum© Management Forum Series© 2008-2009 www.executiveforum.comPortions of Tribal Leadership and CultureSync training materials are used here with permission. Dave Logan and John King retain copyright to these sections. Members may copy for internal training use only. All other rights withheld. Page 1 of 11

“The CEO is not in charge of the company. The values are. If, at the end of our careers, we have Dave Logan not passed along positive values, we haveabdicated our leadership role.”

Leadership, Values And Culture
All organizations of more than just a few members are, in reality, tribes; i.e., naturally occurring groups that don’t necessarily cross organizational lines. And all tribes are led by formal and informal leaders who may at times find themselves facing issues and assignments that are “over their heads.” While nonleaders respond...