Market

Páginas: 2 (362 palabras) Publicado: 19 de septiembre de 2011
Marketing definitions of need want and demand
A need is something highly required to complete the different human actions or activities that we all do every day. “Sellers, companies,organizations, etc… are trying to identify, emphasize and meet those needs” [1]. And around which all promotional and advertising efforts are prepared, to attract more customers to buy the product or servicethat they produce or provide because it is a basic necessity.
All companies look for satisfying people’s needs like food, education, hygiene products, etc…because is something that people can’t livewithout off. Therefore all that these companies do is to fulfill those necessities for the reason that people are forced to buy in order to complete their necessities.
Want means something/s thatpeople desire like a luxury for example jewelry, cars, cell phones, etc… is goods or services that are not necessary but that we hope to or wish for.”For example, one needs clothes, but one may notneeds designer clothes. One does not need toys, entertainment, gems, etc...” [2].
A person needs food, but does not have to have steak or dessert, that would be a luxury because he/she could eat apiece of chicken which is cheaper than a dessert or a steak. One does not need glamorous trips, mall shopping, etc…Not everybody can buy those things because there are different social status some mayhave the money to buy what they need and a little more to buy what they want, but not everybody.
Demand refers to the desire to own anything, the ability to pay for it, and the motivation to payfor that good or service. In shorter words, means “how many people wish to buy that good or service” [3]. It can also be the quantity and quality of goods and services that are able to get or buy ondifferent prices by one or more people or consumers.

Bibliography:
Need. (n.d.). Retrieved from http://www.businessdictionary.com/definition/need.html
Needs and wants. (n.d.). Retrieved from...
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