Marketing Management

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Marketing Management
Lowe’s Commercial Sales Strategy
7/19/2012
Carlos Bautista
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Contents

Page3 ……………………………………………………………………………………….......Introduction
Page 4 …………………………………………..“Lowe’s For Pros” Commercial Sales Services Strategy
Page7…………………………………………………………………………………One Sheet Marketing
Page 9 …………………………………………………………………………………………..References

Introduction

Lowe's Companies, Inc. (NYSE: LOW) is a U.S.-based chain of retail home improvement and appliance stores that has retail stores in the United States, Canada, and Mexico. Founded in 1946 in North Wilkesboro, North Carolina, the chain now serves more than 14 million customers a week in its 1,710 stores in the United States and 20 in Canada. Expansion intoCanada began in 2007, with the opening of a store in Hamilton, Ontario, in early 2008. Lowe's started the construction of two stores in the Mexican city of Monterrey officially entering the Mexican market. In 2011, Lowe's released plans to build over 150 stores in Australia over the coming five years, hoping to compete with the AUD$46 billion...