Mobile Applications

Mobile Applications in the Marketing and Development of an Enterprise
Firstly we need to understand, what mobile applications are? And we are going to use a desktop computer in order to explain it, when a person buy one of this normally just have the operating system and few programs then we start buying new software’s for our new computer and exactly that it is what the mobile apps are,software’s for our mobile devices and these programs are really helpful for a students, managers, engineers, inclusive for the big enterprises.
Nowadays exist mobile applications for all the aspects of our lives, whether you are playing , searching information, exercising, for everything there is an app, inclusive the big enterprises used to have more contact with the costumers for example theapplications of some brands like Armani or Express, they normally use for keep their client informed of their new products, also the enterprises uses for support for management and employees work, this tools are really useful for example, managers who travels each month, they can continue being in contact with his work or an engineer leading a project in the field.
But however spite its great potential,the mobile apps just are being used by more than 100 million users worldwide, inclusive despite the great impact that the mobile devices had had in the last years, the marketing of the enterprises whit this applications it is really poor, apart from countries like Unites State, United Kingdom, Japan. It is really important that they (Enterprises) start to work more with these tools because it is anew opportunity to be closer with their clients and develop in a good way the work of the employees.

How the mobile applications could help in the improvement of the productivity of an Industry?
The way that the mobile applications could help is in the development of the productivity in an enterprise are really varied because we can create mobile application for everything, but we need tofocus in the principal object that the apps have and will be to keep the flow of information and communication between all the departments of the enterprise well as with the customers, increasing this factors the result will be the develop of better productivity and this are facts because there are studies that prove for example the University of Hradec Kralove in Czech Republic studied and showed,how an enterprise can develop its production using the mobile applications.
The apps will be for all the employees but normally the persons that use it more will be the persons who travel a lot they can synchronizing their mobile devices with their desktops and that employees always will be in contact with their work. Also are really useful if the manager wants to gather information from theemployees with a survey the manager just have to write the questions and update the app of the enterprise with the survey and then the employees can answer the questions quickly and the information will be instantly.
The app of the enterprise also can be used to notify the personal the enable day for vacations, if the managers will have a meeting the application could send them a reminder, will letcreate a network between the employees to maintain in contact with everyone and well these are just a few examples the capacity of this new programs are enormous and depends what want the enterprise who will use it.

Advantage of use the mobile applications for the marketing.
If we can see that the 27 percent of all the world have a smartphone not counting tablets and other mobile devices withthe ability to use mobile applications and according to the statistics for the 2014 the use of the mobile devices will exceed the use of the computer desktop we understand that in a near future all the enterprises, brands and all businesses that need to be in market will have to use the mobile apps because will be the easier way to be in contact with the customers.
Normally the people spend more...