Multinational Ethical Dilemmas

Multinational corporations ethical dilemmas

Multinational companies brands show different ethical dilemmas.
First of all, company brands started to put to a second purpose the manufacturingoutput in order to focus exclusively on marketing and image. It became very important for companies that want to be successful and competitive in a global market place not to conceive their products as asimple product but as an idea, a lifestyle.
Therefore it was essential to make use of a logo, an image that send a message to the consumers, a message of consistency, a message of quality.
Thanksto powerful investments and technology innovations these companies increase advertising bombing. Products are no longer sold, but they sell lifestyles.

In order to beat the competence, the strategywould consist in building a centre much bigger than any other competitive one and doing it in the cities peripheries; in this way they are able to get plats of ground at a very cheap price andconsequently they can cut costs and be more competitive.
Furthermore they have the opportunity to buy a large amount of merchandises from suppliers (wholesales) at a minor price than their competitors.This strategy doesn’t give any chance to retailers since they never would be able to compete against these “big centres”.
This lead up to a monopoly in which we have a market without many options, withlittle interactivity and freedom. Everything is privatized!
The ethical dilemma is just about this; the big brands are the driving forces of globalization. They came into our lives and they areaffecting our lifestyle.
All these multinational corporations do their own good, reaching the personal interests and making business profits.

To achieve their goals (maximize benefits) companies’brands don’t care about employees and workers. They don’t respect human rights.
Since mass production created the necessity of brands, multinational organizations decided to replace completely the...