Pepsi gravitational field
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A. BREAKING THE CODE FOR INNOVATION From Convention to Innovation
BREATHTAKING Trajectory of Innovation
A. How do we move from convention to innovation? CONVENTION INNOVATION
B. By investing in our history and brand ethos we can create a new trajectory forward.
CONVENTION DNAINNOVATION
C. The investment in our DNA leads to breakthrough innovation and allows us to move out of the traditional linear system and into the future.
FUTURE
CONVENTION DNA
INNOVATION
D. Continued investment provides us with a clear resource for reinvention.
FUTURE
CONVENTION DNA
INNOVATION
B. THE ORIGINS OF CREATIVE ENDEAVORS Universal Design Principles and PepsiCo’sBrand Heritage
BREATHTAKING Brand Heritage and the Aesthetics of Simplicity
The Pepsi ethos has evolved over time. The vocabulary of truth and simplicity is a reoccurring phenomena in the brand’s history. It communicates the brand in a timeless manner and with an expression of clarity. Pepsi BREATHTAKING builds on this knowledge. True innovation always begins by investigating the historicpath. Going back-to-the-roots moves the brand forward as it changes the trajectory of the future.
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2009
BREATHTAKING Universal Design Principles
BREATHTAKING is a strategy based on the evolution of 5000+ years of shared ideas in design philosophy creating an authentic Constitution of Design. This chart documents the origin and evolution of intellectual property.
3000 BCVāstu Śāstra:
Hindu Tradition of numerical harmony as spatial organizer
600 BC
Musica Mundana:
Pythagoras creates spatial hierarchies from musical scales
300 BC
Golden Ratio:
Euclid explores the mathematics and proportion of nature
278 BC
Feng Shui:
Ancient Chinese art of placement and spatial arrangement
70 BC
1452
1455
Vitruvian Renaissance:
Rediscovery of the Vitruvianprinciples and their publication
1637
La Géométrie:
Descartes develops the cartesian coordinate system
1858
Möbius Strip:
Möbius creates a surface with only one side and edge
1948
The Modulor:
2009
Pepsi:
Vitruvian Principle: The Art of Building:
In “De Architectura” Alberti draws on the he demands: strong, relation of numbers useful, beautiful. and areas
Le Corbusierdraws Pepsi introduces algebraic relations in Breathtaking the human body
Natural Sunflower Grid
Euclidian Geometry
Natural Golden Spiral
Natural Magnetic Energy
“De Architectura”
Long: 1:1, 2:3, 3:4 g
Da Vinci’s Vitruvian Man
“De La Method”
Möbius Strip
The Modulor
City Grid
Proportions of a Circle
Parthenon
Duality in Balance
Greek House Plan
Middle:2:4, 4:9, 9:16
Vitruvian Sphere
Proportional Compass
Construction of the Strip
Hand Proportion
Dome Grid
Sub-Proportions
Da Vinci’s Mona Lisa
Elements of Energy
Short: 1:1, 2:3, 3:4
Vitruvian Theater
Head Rotation
House Grid
Geometric Golden Mean
Vitruvian Analemma
BREATHTAKING Iconic Geometry
Derived from PepsiCo’s rich packaging legacy andinspired by some of its earliest forms and proportions, BREATHTAKING revitalizes the essence of PepsiCo in creating an iconic shape for the brand.
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1898-2009 Retain the best of PepsiCo’s history and shape the next PepsiCo bottle into an icon for the brand.
BREATHTAKING Tracing the Pepsi DNA - 18981896 Pepsi Geometries: Perimeter Oscillations The Pepsi DNA finds its origin in the dynamic of perimeter oscillations. This new identity manifests itself in an authentic geometry that is to become proprietary to the Pepsi culture.
BREATHTAKING Tracing the Pepsi DNA - 1905
1905 Pepsi Geometries: Perimeter Oscillations
BREATHTAKING Tracing the Pepsi DNA - 1906
1906 Pepsi Geometries:...
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