Pr In 2012: Emerging Tactics And Trends From Around Globe

PR2012:
IN

EMERGING

tactics and
THE

trends
GLOBE

from around

FOREWORD

TABLE of CONTENTS

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by Jay Baer | President, Convince & Convert | Co-author: The NOW Revolution - 7 Shifts to Make Your Business Faster, Smarter, and More Social

MARKETING THE WALL STREET BRAND OF THE FUTURE
Reshaping Communications in the Financial Sector by Matthew Kirdahy | BlissPR | New York,NY | Chicago, IL

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ENGAGING AUDIENCES THROUGH GAMING
Creating Content to Facilitate Learning and Enhanced Recollection by Sue Bohle | The Bohle Company | Santa Monica, CA

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EYEING LIFESTYLE DESIGN
Offering Marketing Solutions for the New Central Hub: Home by Amina Piciotti | CBO Communication By Objectives | Milan, Italy

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MAINTAINING TRANSPARENCY IN WESTERN CANADA’S ENERGYAND NATURAL RESOURCES SECTOR
Why Corporate Social Responsibility is the Way Forward by Judi Gunter | Donoghue & Associates Inc. | Alberta, Canada

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OFFERING FOOD FOR THOUGHT ON ALBERTA’S AGRICULTURAL OPPORTUNITIES
What Niches Marketing Communications Should Tap Into in 2012 by Judi Gunter | Donoghue & Associates Inc. | Alberta, Canada

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POSITIONING POLAND USING EVENT SYNERGY
HowEuro 2012 is Poised to Impact Travel and Tourism by Karolina Dzwonnik and Hubert Raczkowski | Glaubicz Garwolinska Consultants | Warsaw, Poland

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TAPPING INTO SOCIAL MEDIA
How Strategic Customer Engagement is Shifting Gears in Germany by Corinna Voss | HBI Helga Bailey GmbH | Munich, Germany

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FOSTERING RECIPROCAL COMMUNICATIONS
The Rise of Legitimacy Management by Maarten Halsema |IvRM | Bussum, The Netherlands

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TAPPING THE SOUTH AFRICAN CONSUMER MARKET
Expert Takeaways on the Opportunity in Targeted Communications by Ruth Golembo | Lange 360 | Cape Town, South Africa

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CREATING A NEW CUSTOMER SEGMENT FOR A CHANGING MARKETPLACE
Adapting Travel and Tourism Marketing for Gen Y by Virginia M. Sheridan | M. Silver Associates, Inc. | Fort Lauderdale, FL | NewYork, NY

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SOCIAL SHOPPING
How Retail and Consumer Packaged Goods Brands Can Take Advantage of and Thrive idn Online Communities Though Marketing Integration by Jessica Carlson | Off Madison Ave | Phoenix, AZ

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CATCHING THE NEXT ECONOMIC WAVE
Why Canada’s Pacific Coast Province is Uniquely Positioned to Ride out a Tough Global Economy by Norman Stowe | Pace Group | Vancouver, BritishColumbia

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SHOWING SOME COURAGE IN MANAGING METRICS
Determining the Right Measurement Method to Deliver for Clients by Matt Kucharski | Padilla Speer Beardsley | Minneapolis, MN | New York, NY

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STEPPING UP IN CORPORATE SOCIAL RESPONSIBILITY
How the Mining and Resources Industry Can Cultivate Positivity by Douglas Pye | Phillips Group | Brisbane & Sydney, Australia

30GAINING INSIGHT INTO BRAZIL’S PROMISING MARKETING OPPORTUNITIES
Valuable Insights from the Most Developed Latin American Economy by Angélica Consiglio | PLANIN | Rio de Janeiro and São Paulo, Brazil

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MICROPOLITAN MARKETING
Focused Regional Messaging in LA by Noemi Pollack | The Pollack PR Marketing Group | Los Angeles, CA

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DIGITIZING BRAND REPUTATIONS
Engaging Audiences ThroughCustomization and Usability by Venceslava Drabkova | PRAM Consulting | Prague, Czech Republic

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USING COMPETITIVE INTELLIGENCE TO STAND OUT
How Health Care Services Clients Are Benefitting by Dorothy Oliver Pirovano | Public Communications, Inc. | Chicago, IL

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RESCUING MARKETERS
How the Recession-Proof Pet Industry is Turning Tables by Monty Hagler | RLF Communications | Greensboro, NC37

PRE-LAUNCHING PRODUCTS WITH CONSUMER INTEGRATION
Why Putting Your Customer Front and Center is a 2012 Imperative by Julie Hall and Joan Schneider | Schneider Associates | Boston, MA

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OPTIMIZING MARKET PERFORMANCE VIA INTERNAL COMMUNICATIONS
How a Peer-To-Peer Model Drives Employee Engagement by Mike McDougall | Travers Collins | Buffalo, NY

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FOREWORD:

It used to...