Quala Company

1. COMPANY INFORMATION
Full name: Quala S.A.
Headquarters: Cr 68 D No. 39f-51 Sur; Bogotá; Cundinamarca
Legal Form: Public Limited Company
Operational Status: Operational
Fiscal ID (NIT): 860074450
Incorporation Date: April 1, 2007
Total Employees: 3,076
Tel: +57-1-770010

COMPANY DESCRIPTION

Quala S.A. founded in 1980 is a multinational engaged in the production and marketing ofproducts for massive consume in the categories of beverages, cooking, personal care, and candies and frozen. Its headquarters are located in Bogota (Colombia) and has a presence in Mexico, Brazil, Dominican Republic, Ecuador, Peru and Venezuela.

People, our secret

We are the best company to work in the country, according to Great Place To Work Institute Colombia.

"We have always competedwith multinationals, and have never been more resources company. We know that our power is economic resources, but in ideas, and these are built with the talent of our people."

Andres Gonzalez
General Manager Quala Colombia

ACHIEVEMENTS

All our achievements demonstrate the hard work of people QUALA! A team bold, talented and a winner will continue writing the history of our company andassuming the challenges ahead for the future. We see a promising future to enter other markets, for this reason we continue to explore and identify opportunities in different countries of Latin America and we are determined to continue with a rapid development in the countries where we already operate. In Colombia, we are already recognized as one of the companies largest consumer country and ourvision as we have written is:

"We will be the most successful Colombian Multinational Company, agile and brave, with a strong culture and ingrained, that it always presents innovative proposals that change the history of the market!!

PRESENCE IN 6 COUNTRIES

COLOMBIA - BOGOTA: 1980
Barranquilla, Pereira, Medellin, Bucaramanga, Cali
DOMINICAN REPUBLIC - SANTO DOMINGO: 1998
VENEZUELA -VALENCIA: 2000
ECUADOR - GUAYAQUIL: 2003
MEXICO - TOLUCA: 2004
BRAZIL - SAO PAULO: 2009

MISSION
Building and maintaining current and relevant brands that satisfy different tastes and popular local consumer needs in Latino markets with consumer products.

Our success is based on:
* A deep knowledge of popular local consumer and channel opportunities in which supply and the various cases,operations, ideas, concepts and executions of local and international markets.

* The identification, attraction, preservation and development of a SUPERIOR HUMAN TALENT, HONEST AND COMMITTED.

* A culture based on innovation with clarity of purpose, which is achieved with the best ideas, excellence in execution and with the minds and hearts of all our people in the game.

* Theongoing search for high returns.

* This ensures continued growth and sustainability of the Company for the benefit of all who participate in it and the countries where we operate.

VISION
In 2011 Quala Colombia sold 70% more than in 2006, from achieving a leadership position in each of our current strategic categories and enter into two additional categories.

We will be the mostsuccessful Colombian Multinational Company, agile and brave, with a strong culture and ingrained, that it always presents innovative proposals that change the history of the market that is constantly building its own knowledge in key business factors and learning, supports, contributes and works in synergy with affiliates.

ALL OUR MINDS AND HEARTS WITH JOY AND PASSION SEEKING SUCCESS!

AREAS OFTHE COMPANY

Marketing

It drives strategic and tactical company that insures the construction and permanent renewal of leading brands and relevant to meet the tastes and popular local consumer needs with maximum profitability.


Research and Development

It is the cornerstone in the growth of the company, developing products that pleasantly surprised consumers and generate "a deep...