Researching prices and markets

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Conduct local research in one of the following areas:
1. Air travel suppliers and prices.
2. Hotel accommodation suppliers and prices.
3. Restaurant suppliers and prices.
4. Package holidaysuppliers and prices.
5. Cinema suppliers and prices.
6. CD suppliers and prices.
7. Other leisure markets in your locality.


Your research should concentrate on a specific product or service (forexample return air fare from Auckland to New York) and identify the main suppliers, prices and product differences.

My research is about one flight from Madrid to Rome. Departure: Friday march 18thand return: Sunday march 20th


Questions:

• Identify the market conditions which operate in your chosen market.
Air France is the French flag carrier headquartered in Tremblay-en-France,France (near Paris), and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance. As of 2010 Air France serves32 destinations in France and operates worldwide scheduled passenger and cargo services to 151 destinations in 91 countries (including Overseas departments and territories of France) and also carried70 million passengers.
a) PEST analysis
-Political:
Increased Trade-union Pressure
EU expansion
EU abolishment of Duty-free sales
Severe security measures and restrictions
Climate protectioncharge
New EU regulations
-Economic:
Fuel price increases
Regional subsidies
Europe: cars and high-speed Trains
-Social
Great market increase
Increasing travelling lifestyles
Increasingbusiness travelling
-Technological:
Technology expansion (internet sales and satellite television)
Increased internet competition
b) Porter´s 5 forces:
-Threat of new entrants: medium
-Buyer´sbargaining power: low
-Suppliers´bargaining power: low
-Threat of Substitute products: medium
-Industry competitors: high (main competitors: lufthansa, American Airlines, British Airway, Ryanair)

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