Resumen Naomi Klein No Logo

Naomi Klein
NO LOGO

the first scan & spell-check by fnark, (forgive me Naomi).
Note: this text is stripped of notes, photos, graphs, appendix and the index.
It is recommended that you buy the paper- or hardback, if you can afford it.

Preface
Born in Montreal in 1970, NAOMI KLEIN is an award-winning journalist and bestselling author. Her articles
have appeared in numerous publicationsincluding the Nation, New Statesman, Newsweek International, the
New York Times, Village Voice, Ms., The Baffler, and Saturday Night. She writes a weekly column in the
Globe & Mail, Canada's national newspaper. She is a frequent media commentator and has guest lectured
at Harvard, Yale and Mew York University. Naomi Klein lives in Toronto. No Logo was shortlisted for the
Guardian First BookAward 2000.
Reviews:
'Naomi Klein brilliantly charts the protean nature of consumer capitalism, how it absorbs radical challenges
to its dominance and turns them into consumer products.'
MADELEINE BUNTING, Guardian
'The bible for anti-corporate militancy.'
Select
'This entertaining exposure of corporate culture resonates with disillusion.' CHRISTOPHER HIRST,
Independent
'Personable andwell-informed, prescient, necessary and ultimately optimistic, No Logo paints a vivid picture
of spirited, creative rebellion.'
WILLIAM GEORGIADES, Literary Review
'Naomi Klein catches the anticapitalist mood so well it seems unbelievable that No Logo was written before
the "Battle of Seattle". She expresses brilliantly the rage that so many people feel about what is going on in
the world, givingus ammunition against the bosses and governments.' JUDITH ORR, Socialist Review
'Zipping between corporations, countries and human rights violations with all the self-assured effortlessness
of a multinational transferring capital between currencies, Naomi Klein's convincing analysis of the rise of
the superbrand -Starbucks, Nike, Ikea, Gap, Blockbuster et al -reveals a world where labels arehungry for
every inch of space.'
The Face
'A touchstone of sanity' 'A brilliant book'
Red Pepper PETER YORK, The Times
Packed with facts and arguments and gratifyingly cross with not just corporate culture, but our own
eagerness to buy into it, No Logo couldn't have been better timed.'
Independent on Sunday
'No Logo should be read by anyone who thinks that the Seattle demonstrations were anaberration.'
Economist
'Athletic, expansive and an antidote to sloppy thinking . . . It's impossible not to notice the prescience of her
argument.'
AUSTIN BUNN, Sunday Herald
'A brilliant account of how Nike, Starbucks, McDonalds etc. branded the industrialised world, and how the
most exciting strand of radical politics is now bound up with resisting their kulturkampf. . . Fantastic andinspiring.' Select
'Unerring and serious . . . This is a juicy, salty book.'
FERDINAND MOUNT, TLS
'No Logo is a comprehensive account of the potential monster that the global economy has created and the
actions to thwart it. So brands watch out, there is a loud and strong message here!'
Ann PARKER, Marketing
'A passionate, well-written and thoroughly researched book.'
JIM DUNNE, SundayBusiness
'No Logo is a siren going off.'
Overload

'Just when you thought multi-nationals and crazed consumerism were too big to fight, along comes Naomi
Klein with facts, spirit, and news of successful fighters already out there. No Logo is an invigorating call to
arms for everybody who wants to save money, justice, or the universe.' GLORIA STEINEM
'What corporations fear most are consumers whoask questions. Naomi Klein offers us the arguments with
which to take on the superbrands.'
BILLY BRAGG
'Essential millennial reading.'

RICHARD BENSON, Limb by Limb

American and Canadian reviews:
'Klein is a gifted writer; her paragraphs can be as seductive as the ad campaigns she dissects.' New York
Times Book Review
'Naomi Klein's trenchant book is the perfect introduction to and...