Segmentación De Mercado

burberry group overview

Delivering sustained
profitable growth

Burberry is a global luxury brand with a distinctive
British heritage, core outerwear and large leather
goods base and some ofthe most recognised icons
in the world. Burberry designs and sources apparel
and accessories, selling through a diversified network

of retail (including digital), wholesale and licensingchannels worldwide. The business is structured
by channel, region and product division, supported
by corporate functions.

Channel mix

Burberry sells its products to the end consumer through bothretail (including digital) and wholesale channels. For 2011/12,
retail accounted for 68% of revenue and wholesale 26%. Burberry also has licensing agreements in Japan and globally,
leveraging the localand technical expertise of its licence partners.
Revenue by channel

Underlying is calculated at constant exchange rates

£109m

Retail
Includes 192 mainline stores, 208 concessions withindepartment
stores, digital commerce and 44 outlets
Š 31% underlying growth
Š 14% comparable store growth
Š 11% growth from new space
Š Acquired stores in China contributed 6% to growth
Š 23mainline store openings in the year, including the first

£478m

large format stores in Taipei, Paris, Sydney and Hong Kong

£1,270m

Wholesale
Includes sales to department stores, multi-brandspecialty accounts,
Travel Retail, and franchisees who operate 57 Burberry stores, mainly
in Emerging Markets
Š 8% underlying growth

Retail
Wholesale
Licensing

Š 14% growth excluding sales madeto China
Š Growth driven by Emerging Markets, Travel Retail

and US department stores
Š New franchise stores opened in markets such as Croatia,

Romania, South Africa and Thailand

LicensingIncludes income from Burberry’s licensees, approximately two-thirds
from Japan and the balance from global products (fragrance, eyewear
and timepieces) and the European wholesale childrenswear...