Seo Marketin

1

unlock the roi of your marketing with analytics

How to

unlock the
roi of your
marketing
with analytics
monitoring the
Right metrics for
business Growth

A publication of
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2

unlock the roi of your marketing with analytics

is this Book right for me?
Not quite sure if this ebook is right for you? see the below description todetermine if
your level matches the content you are about to read.

introDuctory
Introductory content is for marketers who are new to the subject.
this content typically includes step-by-step instructions on how
to get started with this aspect of inbound marketing and learn
its fundamentals. Read our “Introduction to Inbound marketing
Analytics.”

intermeDiate

This ebook!

Intermediatecontent is for marketers who are familiar with the
subject but have only basic experience in executing strategies and
tactics on the topic. this content typically covers the fundamentals
and moves on to reveal more complex functions and examples.
After reading it, you will feel comfortable leading projects with this
aspect of inbound marketing.

aDVanceD
Advanced content is for marketers whoare, or want to be, experts
on the subject. In it, we walk you through advanced features of
this aspect of inbound marketing and help you develop complete
mastery of the subject. After reading it, you will feel ready not only
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to execute strategies and tactics, but also to teach others how to
be successful.

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unlock the roi of your marketing withanalytics

Hubspot’s All-IN-oNe
mARketING softwARe
Hubspot brings your whole marketing
world together in one, powerful, integrated
system.
get found: Help prospects find you online
convert: Nurture your leads and drive conversions
analyze: measure and improve your marketing.
more: see marketplace for apps and integrations

Request A demo

Video overview

Uq

leAd
GeNeRAtIoN

MsemAIl &
AutomAtIoN

www.Hubspot.com

seARcH
optImIzAtIoN

gY

leAd
mANAGemeNt

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bloGGING &
socIAl medIA

mARketING
ANAlytIcs

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unlock the roi of your marketing with analytics

intermeDiate inBounD
marketing analytics
by corey eridon
corey eridon manages the Hubspot Inbound
marketing blog, focusing on creating content
around seo, social media,analytics, business
blogging, email marketing, and marketing
automation. she graduated with a bachelor
of Arts in english and european History from
boston university. before starting at Hubspot,
corey worked as a marketing manager in both
the b2b and b2c space, and consulted for
businesses ranging from startup to midsize to
enterprise.

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follow meon twitter
@corey_Bos

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unlock the roi of your marketing with analytics

contents
improVing lanDing pages with marketing analytics
improVing seo with marketing analytics

/8

/17

improVing Business Blogging with marketing analytics
improVing social meDia with marketing analytics
improVing email with marketing analytics

/32

/37

improVing leaD nurturing with marketinganalytics
conclusion & aDDitional resources /53

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/25

/46

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unlock the roi of your marketing with analytics

“

Why are inbound marketing
analytics important?

”

successful inbound marketers don’t make decisions based on feelings
-- their decisions are based on data. where does that data come from?
why, their marketing analytics, ofcourse!
In our Introduction to marketing Analytics, pamela Vaughan walked you
through the metrics every inbound marketer should look at. you learned
how to track the success of your landing pages, seo, business blogging,
social media, email marketing, and lead nurturing. more importantly, you
learned what all of the metrics associated with those marketing channels
really mean, so when you’re...